So you have your business and a presence on social media. You’re using digital marketing techniques that you know will help you succeed, but still — you should want to revolutionise your…

If you want to get your brand name out there, you need to have people talking about it. In fact, the most powerful type of marketing comes straight from the mouths of…

You see what’s on Instagram, right? All the influencers who post photos wearing or using different brands’ products and tagging #ad or #sponsored? That’s fashion marketing. What is that? Why does it…

In today’s digitally saturated marketplace, your brand needs to have social influence. In fact, your brand could be teetering on the edge of irrelevancy if you lack a definitive social presence. Yet,…

For many established and new businesses, it can be tough to determine how to market to millennials. As a generation that is saturating the consumer marketplace, landing the attention of this demographic…

If there’s one thing we know to be true, it’s that the success of your company hinges on creative and thoughtful brand marketing. Yet, if you’re not sure of the best way…

It’s no secret that millennials are a different breed of consumers. Taking an alternative route than their parents, they set high standards and have greater expectations for the companies they support and…

Building a small business or starting off on your own as a freelance requires planning and preparation. And, once you start building a steady clientele, you will need to consider how to…

One of the most important components to building a successful brand is identifying your audience. No matter what product or service you offer, you need to understand who is interested and engaged…