The Importance of Brand Authenticity

In today’s marketplace, brand authenticity sells. Businesses and brands market themselves online, in the midst of highly-saturated content, facing the newest generation of consumers. We are in this digital age of social…

How To Spot A Fake Influencer

If you’re on Instagram, you have probably heard of the term “influencer.” Through creative content (#ad #sponsored) and storytelling, these Instagrammers are paid to promote brands’ products all while gaining and influencing…

#METONTHEHUB WEEKLY CONTEST 9/12/19

Every week, H Collective chooses 5-10 of their favorites images from the #MetOnTheHub tag on Instagram and compiles them into a short list for the community to vote on! Every Thursday, the…