The Ins & Outs of Animated Video Production

Today, it seems like every brand out there is getting into video production. And it makes sense – 89% of video marketers report video provides a good ROI, and today’s consumers watch…

video production cost

Video Production Costs are Coming Down: Here’s Why

When it’s time to start considering video production, the first question many people ask is, “how much will it cost?” Especially for small companies with limited budgets, the assumption is typically that…

Visual Priming

How Companies Can Use Visual Priming Today

In the world of digital marketing, most brands are struggling to find a way to stand out to their customers. After all, it’s getting exceptionally crowded out there, and getting noticed is…

I am who I think, you think, I am.

My dad used to take a 5:27AM train to work in NYC every day. This is my model for success. I’m not built for that. I don’t want to wake up at…

event video production

Getting Started: Event Video Production

If your company is throwing a big event, it’s time to start thinking about how you’ll promote it. Specifically, it’s time to start thinking about the role video will play in the…

branding vs. marketing

Branding vs. Marketing: What’s the Difference?

It’s an age-old question: what’s the difference branding vs. marketing? In a world where most people use the two terms interchangeably, it’s easy to see where the confusion comes from. Despite any…

content marketing conferences

All The Content Marketing Conferences Happening in 2020

Content marketing conferences: they’re a great way to get more in sync with your colleagues, meet an extensive network of interesting people, and learn new skills. Plus, you’ll head home feeling motivated…

How to Prepare for a Photoshoot

How to Prepare for a Photoshoot

You’ve decided to invest in professional photography, and your first photoshoot is right around the corner. You’re very excited, but you still have a few questions. The one big thing you’re wondering…

Visual Branding Basics

They say a picture is worth a thousand words, but do you know how true that really is? Did you know, for example, that the human brain processes visual information 60,000 times…