Look around your home. If you’re like 81% of U.S. customers, you probably own a few items that you purchased from a direct to consumer (DTC) brand. These companies are everywhere: Native,…
So you want to build a brand on social media, huh? Well, strap in. You’re going to have to invest a lot of time and energy into developing a strategy for this,…
So you’ve got your online shop. You’ve got your social media pages — Instagram, Twitter, Facebook, the list goes on. It’s great that your business has an online presence, but what happens…
So you have your business and a presence on social media. You’re using digital marketing techniques that you know will help you succeed, but still — you should want to revolutionise your…
Who are you? How can your brand be an extension of who you are? These are two essential questions to ask yourself as you build a social media account, company, website, profile,…
The line between art and commerce has been effectively blurred. In a world where artists used to be the misfits of society – huddled in their studios, casting aside the traditional job…
The way we work is changing. The digital age has made everything from remote work to the side-gig economy increasingly more popular, so it’s no surprise that more people are becoming self-employed than ever…
You’ve probably heard of the gig economy. Chances are, if you’re reading this then you’re part of the gig economy, a group of people who work as independent contractors and are not…
There’s this romanticized image of how an “artist” lives: they’re unbound by the financial requirements of society, separated from capitalism, and free from concerns about money so they can focus on creating.…