It’s an age-old question: what’s the difference branding vs. marketing? In a world where most people use the two terms interchangeably, it’s easy to see where the confusion comes from. Despite any…

Music videos: they used to air 24/7 on MTV, but what space do music videos inhabit today? Right now, the music industry is booming. Today, there are some exciting new music video…

Content marketing conferences: they’re a great way to get more in sync with your colleagues, meet an extensive network of interesting people, and learn new skills. Plus, you’ll head home feeling motivated…

If you’ve set out to create authentic content for your brand, a lifestyle photoshoot is an excellent opportunity to create gorgeous material that will last for years to come. Even if you’re…

You’ve decided to invest in professional photography, and your first photoshoot is right around the corner. You’re very excited, but you still have a few questions. The one big thing you’re wondering…

Social media plays a significant role in today’s digital marketing landscape. No matter what your marketing goals may be, social media has a way to support them. Right now, marketers across all…

They say a picture is worth a thousand words, but do you know how true that really is? Did you know, for example, that the human brain processes visual information 60,000 times…

A consistent brand identity: it’s what every company wants but many struggle to create. Today, brands are called upon to appear on more platforms, to pursue more marking tactics, and to serve…

Ecommerce marketing: it can be an overwhelming space for business owners. Today, the experts say you should be doing dozens of different things to ensure good ecommerce marketing, and it’s easy to…