You’ve heard the word time and time again. If you’re a brand and looking to get your business booming, you need to know how important millennials are. If you want to know the hows and whys and everything in between of getting millennials on your side, we’re here to help.
You want to get the attention of this new generation of consumers and in order for that to happen, you have to work with them. How? You need to be aware of their likes and dislikes and figure out what they care about. You have to know what makes them tick.
What do millennials like?
They like being a part of something. You want them to be involved with your business and the best thing you can do, to make that happen, is UGC.
User-generated content. As we all know, we’re in a digital age and there’s no escaping it. UGC It’s a fun term for “letting them participate by posting it on Instagram.” You give them the chance to live your brand’s story by using your products and posting about it on social media.
Millennials don’t do traditional ads anymore. They want expert opinions! Get opinions from the users themselves!
People only want the products if others are talking about them first. People really care about what everyone else is wearing or using; if someone sees a piece of jewelry or an article of clothing being worn on someone they follow on Instagram, they’re more likely going to want the jewelry too.
For example, Mejuri is a jewelry company that is totally redefining the jewelry business and taking over the feeds of Instagram. The way they market their products is through UGC: #thefinecrew. They have tons of influencers receiving packages in the mail with jewelry that allows for them to post about it and tag #thefinecrew.
How can you market successfully to millennials? Make things convenient for them.
Millennials are all about the hustle. With social media and technology, it’s just go go go. To grab their attention, you have to be just as quick with what you have to offer. Make it convenient and offer convenience. Offer fast and/or free shipping. If you can be a subscription service, do it! Make it easy for your products to be found online and make them easy-to-use, too.
Take Frank & Oak for example, one of the most popular direct-to-consumers fashion brands. Frank & Oak are a sustainable brand that use recycled, eco-conscious, and organic fabrics for both men and women, and offer a monthly subscription service. This brand knows who they are and who they need to market to and they do it with ease.
Not only is their subscription service super convenient for those who don’t have time to go out and shop, but their Instagram is active and updated with information to keep people in the loop about their products (what’s new, how they’re made, where they come from, etc.) It’s a convenient, easy-to-use service and that’s. what. people. want.
Millennials are really good at spotting bullshit. They want to be offered real things from real people. Be genuine. Know yourself and know your audience. You won’t be taken seriously. The best thing you can do is just be authentic. Be transparent about (mostly) everything, if you can: what your business offers, what you stand for, who is doing things behind the scenes.
For example, Dove. They had real women use the products and embrace their bodies and natural beauty. This new foundation from x makeup brand will make you pretty with smooth, flawless skin? No – that’s fake. Millennials don’t care about being fake. They want authentic products.
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Listen up because @tuclothing have a message they want us all to hear 📢 “Don’t let body hang ups hold you back, because every body is beautiful” 📢 Showing that there’s no one-size-fits-all when it comes to beauty, we love their Summer of Love Yourself campaign, and we’re watching this on repeat 😍 #Dove #DoveLoves #RealBeauty #Regram #TuClothing #TuSummerOfLove #BodyPositivity #Diversity #EveryBodyIsBeautiful #AllBodiesAreBeautiful
If you’re a brand, you know that you have to be something someone cares about. It’s not really about strategizing your marketing technique. Be authentic about your brand’s mission and what is offered – participation and conveniency. The new generation of consumers are millennials and if you want to get their attention, you have to market to them and for them.