10 Direct To Consumer Fashion Brands Redefining Online Retail

direct to consumer
The H Hub for Alexis Bittar

Shopping online and finding items you love has never been easier with the rise of direct to consumer fashion brands. These brands are effectively altering the buying experience as they focus on who matters the most: the customer.

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By taking out the middle man and focusing on creating and delivering a quality product – this system is an effective way to build a positive brand image and strong relationship with their customers.

As more brands make this shift, the direct to consumer marketplace continues to grow exponentially.

Let’s check 10 of our favorite direct to consumer fashion brands that are redefining online retail.

10 Best Direct To Consumer Fashion Brands of 2019

1. Allbirds

The first direct to consumer brand is Allbirds.

Noted as the “World’s Most Comfortable Shoes” – Allbirds is a sustainable brand. Their shoes are made with natural materials like merino wool, eucalyptus tree fiber and sugar cane.

At Allbirds, their products are simple in design, comfortable and made from nature. Who can say no to that?

Plus, they provide their customers with a seamless and visually appealing shopping experience of shoes for men, women and children.

Bonus fact: Here at H, we crafted one of Allbird’s recent campaigns, “Comfort Is Style” and helped them create high quality images to show off their great products.

Check out the whole campaign with one of our favorite clients in the case study here. 

Related: How To Use Photography To Setup Your Shopify Store

direct to consumer
The H Hub for Allbirds

2. AYR

The second direct to consumer brand is AYR.

AYR, which standards for All Year Round, All Yours, is a leading brand that offer high quality and stylish denim.

At AYR they, “Design seasonless essentials for every day life. Perfect premium pieces to make you feel comfortable and confident, season after season.”

Their commitment to women and confidence in what you wear is truly inspiring to their customers. Plus, at AYR you can shop online or at one of their retailers in New York or Venice, CA.

We think that AYR is truly a remarkable brand with a positive message that sparks inspiration for women everywhere.


Related: User Generated Content: The Power of Authenticity

3. Everlane

The third direct to consumer brand is Everlane.

Everlane is a company focused on Modern Basics and Radical Transparency.

“We make the most beautiful essentials, at the best factories, without traditional markups.”

Everlane’s commitment to their customer is evident through their quality products that are made ethically. With simple essentials that are made well – it’s no wonder that Everlane is shopped by thousands of customers.

If you’re looking for a brand that truly cares about its consumers, shop Everlane.

4. Frank & Oak

The fourth direct to consumer brand is Frank & Oak.

Frank and Oak is a retailer that makes products by using methods that minimize impact on our planet.

“We are committed to minimizing our impact by prioritizing recycled fabrics and responsible practices throughout our supply chain to make quality clothing that lasts.”

At Frank and Oak, their fashion products for both men and women are crafted with recycled, organic materials and eco-conscious methods.

And, by supporting their brand you are taking a positive step to showcase your own personal commitment to the betterment of our environment.

5. MeUndies

The fifth direct to consumer brand is MeUndies.

MeUndies are the world’s most comfortable underwear for men and women.

Part of their brand is a subscription based service that allows you to receive a pair of super soft Undies to your door each month.

You can swap styles, skip a month or cancel anytime. You will gain access to an exclusive print and enjoy special pricing on everything they make.

This initiative to offer a special product to their customer shows that MeUndies is redefining how we shop. By making it an enjoyable and fun experience, we know that their brand is focused on customer satisfaction.

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6. Outdoor Voices

The sixth direct to consumer brand is Outdoor Voices.

Outdoor Voices produces technical apparel for recreation. They focus on making activewear for doing things daily like dog walks, runs and even yoga.

They believe in “Doing things for fun, daily.” With this niched focus, they have been able to build a brand that is committed to the lifestyle of their customer.

Plus, they produce stylish activewear that you would actually want to wear out of the house. With Outdoor Voices, the days of tacky wear are gone.

Did we mention they produce swimwear too – is there anything that OV can’t do?

7. Reformation

The seventh direct to consumer brand is Reformation.

Reformation is a brand that produces sustainable clothing and accessories for women.

“Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. Our design process starts with us thinking about what we really want to wear right now. We source the most beautiful and sustainable fabrics possible to bring those designs to life quickly.”

Where Reformation really excels is their ability to showcase their brand into the lifestyle of their consumer.

With their dedication to the environment and an eye for design – shopping with them ensures that you are making ethical choices without compromising style.

8. Good American

The eighth direct to consumer brand is Good American.

Good American is focused on providing premium denim, workout clothing, bodysuits and more to their customers.

This brand excels because of its expansive selection of quality offerings to its female consumer base. Plus, it is inclusive with its range of sizes that are perfect for women of all shapes and sizes.

The positive body image they promote, allows customers to feel comfortable and confident when shopping at Good American.

9. Stitch Fix

The ninth direct to consumer brand is Stitchfix.

Stitchfix is a personal styling brand for men, women and kids that sends clothes right to your door. And, they offer free shipping and returns – does it get any better than that?

Their brand stands out in the market because they are completely unique. The concept of personal styling used to be reserved for a select group of fashionistas. Now, Stitchfix is changing this perception by bringing stylish fashion to everyone.

With their three step process:

  • Fill out your style profile
  • Request a Fix delivery
  • Try before your buy

You have the chance to try on your pieces, buy what you like and send back the rest.

Their brand has created an innovative way to alter and redefine the process of online shopping for the better.

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10. Tracksmith

The tenth direct to consumer brand is Tracksmith.

Tracksmith is an independent running company that celebrates the competitive spirit. They produce premium running equipment for racing and training.

“In everything we do, we aim to celebrate, support and add to running’s distinct culture.”

Tracksmith has a mission to provide support to the running community. With this kind of focus, they show that their customers’ needs and interests sit at the forefront of the brand’s identity.

Plus, they have created a community around the brand with Trackhouse, a retail store and hub for runners. With this, they display that they are more than just a brand, but are also a place for athletic, determined individuals to gather and exercise.

So, as you can see, these direct to consumer brands are creating an online shopping space that focuses on the needs and interests of their customers. With their initiative to produce quality products, they show us that shopping can be a positive, ethical and enjoyable experience.

Do you have any direct to consumer brands that you love and shop at?

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