Fashion is perhaps the most controversial and subjective area of photography. As a niche that is difficult to define, fashion allows creatives to design their own approach to creating images. With several significant shifts, the fashion industry is changing yet again. The idea of working as a fashion photographer is being redefined in our current visual landscape.
Fashion photography no longer equates to solely avant-garde style, printed across magazines and billboards for the world to see. Although commercial success is still the forefront, fashion photographers today have more to offer than simply an image to use for marketing initiatives.
Today’s fashion photographers are creative, out of the box and possibly more daring than they have ever been. In their attempt to change and redefine an age old industry. Fashion photography is now a platform where brands can express their true message and voice. All with the help of the unique, personal style of a their photographer.
Whether they are creating campaigns for print, social media or online with either digital or analog techniques, fashion photographers no longer allow a specific industry standard to define their visual message. They have a personalized editing style, tailored list of clients and create their own technical methods. Professionals such as Bruce Webber, Tim Walker and Petra Collins are some of the few leaders in creative vision. Today, fashion photographers are taking the photography world by storm.
The work of a fashion photographer is expansive. With projects such as – creating editorial images to be published in magazines, working with agencies to produce international campaigns or photographing a brand’s newest line of products for their website. These photographers understand how to effectively combine art and commerce to create images. Their work not only entices a consumer, but evokes emotion and connection to the visual story.
On the H Hub Marketplace, our fashion photographers work with some of the most successful and recognized names in the industry. From leading publications to high-end labels, our creatives excel in capturing images that allow their client to directly connect with their audience of fashionable consumers. With each artist utilizing their personal style of shooting and editing, our list offers a selection of professionals fit for every fashion forward opportunity.