How To Start A Successful Blog And Make Money

Have you ever wondered how to start a successful blog? Then, this is the article for you.

How To Start A Successful Blog
How To Start A Successful Blog | Photo by Michelle Terris

Building your Instagram, Facebook and Twitter following are all essential. But, linking your work to your website is an amazing way to show a complete body of content and increase your potential to work with brands for sponsorships. By creating a blog you’re also able to gain more followers, views to your website and get people excited for your new content.

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How To Start A Successful Blog And Make Money

Come up with a clever name

The first step in creating a blog is creating the name. You need something that matches who you are as a person. While giving a description as to what you will be blogging about. Make sure it shows aspects of your personality that are unique to you and will not appear on other website. So, it’s easily searchable on Google and other search platforms.

Related: How To Write a Killer Artist Bio

Find a platform that works for you

Often, models have their blog separate from their modeling work because it does not correspond to what they are posting for modeling. For example, if you’re a model, but love food – you may make a separate website for your blog. 

Some good platforms to use for blogging include: Squarespace, Weebly, Blogger, WordPress and Medium.

If your modeling brand is properly reflected in your blog, I would recommend adding a blog page to your website. So, people can see you update your website frequently.

By linking your blog to your website you’re also expanding the opportunity to have more people see your modeling work and reach out to you for more bookings, since everything will be all on one website.

Related: How Good Is Your Content?

Post consistently

Decide how often you will be posting and stick to a schedule.

Keep track of times and days you have the highest engagement on other social media platforms and post based on the engagement.

Make sure you’re able to keep up with that posting schedule. So, if you’re not on social media that much, posting once a week or once every other week may be the best option for you.

As long as you’re posting in a consistent manner, you’re able to generate a reliable amount of people coming to your website and reading your content.

Include photos and words

I used to post only photo series. But, by posting articles you’ve written, interviews, or your experiences on that specific photo series, you’re giving more unique content for viewers to consume.

That will keep them on your blog longer and give them new things each time to read. Not only will your writing make your blog more interesting, but it will also give more content to boost your website on Google.

Using specific words and phrases in your blog post will boost your SEO on your website. So, more people could potentially see it if they’re searching for models in their area.

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Submit to companies

So, now that you have your blog and you’re getting consistent viewers, it’s time to submit to companies.

In order to submit to companies you have to track how many views your website gets per week and per month, along with specific statistics on your demographic.

Many companies, especially larger companies, will ask for details as to see if it’s profitable for them to work with you. When you’re starting out your blog, reaching out to smaller and local companies will help you build up your brand and gain you more views. Thus, leading to bigger brand opportunities.

Once you have a consistent number of people on your website, reach out to larger brands that will work with the content on your website. For example, if you are posting work with high-end fashion brands, it may not be the best move to partner with clothing companies such as Zaful.

At the end of the day, your blog is an extension of your desired content you want to share with the world. If you don’t enjoy blogging, you won’t do it, so make sure it’s something that is exciting for you and will enhance your brand.