One of the first things a person looks at when they visit your website or your social media is the bio or about page. Whether you’re a photographer, blogger, model or offer any type of service, this page is crucial to your brand. Not only can it help you stand out from the crowd, it can also help attract new clients and business, show off your personality and more. So what do you include when creating the perfect about page? Here are some of our must-haves when writing a killer artist bio:
What You Do
This one may seem obvious, but you’d be surprised how many websites and bios we look at that don’t immediately say what they do. Many artists also offer several different services so it’s important to include all of the above. Don’t be afraid to keep it short and simple on your social media profiles, such as “Freelance photographer + videographer” or “Travel blogger + content creator”. When summarizing your services on your website biography, you can add in a little extra info such as a quick background of how you got into photography or whatever your skill set. This is your chance to show your personality and really connect with potential followers and clients.
While some types of services can be done remotely, others such as on-site photo or video shoots are dependent on your client’s location. While researching possible creatives to work with, potential clients will often take their location into consideration as well since it’s usually much easier to work with someone in their area than across the country. And if they can’t quickly find your location, they may just simply pass and move on without looking at the rest of your work. Many creatives choose to add a simple pushpin emoji to their social media ???? letting people know where they’re located or what city they’re currently in. You can also choose to add a small map to your website to give people a general area, just remember to never publish your home address!
Past Clients + Work
It’s always a good idea to have a portfolio of work on your website, but including a brief summary of past clients and projects in your bio can be a great way for potential clients to scan over your work. While you want to save your big projects and images for your actual portfolio page, we recommend listing out some past client work to show some of the businesses you’ve worked for in the past. Another simple way to keep your bio clean is to link each project you list to your portfolio page so it’s easy to navigate like Jeff Isy does on his website. Has your work been published in magazines or online publications? Go ahead and include links to those in your bio as well.
A contact form is one of the most important aspects of a bio page since this is how most potential clients will reach out to hire you for your services. We recommend using a contact form directly on the page so it’s easy for people to quickly fill it out and move on. Some creatives also choose to simply list their emails in their bio to keep the page looking clean. Both ways will send the emails directly to your inbox so you can choose your personal preference! When crafting a bio for your social media pages, you’re also able to set up an email button if you’re using a business profile such as on Instagram. If you aren’t sure, try listing your email in a separate line of your bio so it’s easy to find at the top of your profile.
Artist Bio Examples
Still having trouble crafting the perfect bio for your brand? Check out these awesome bios from some fellow Hub members:
“My name is Jeff Isy, I am in my twenties. I was born and raised on a little tropical island in the Indian Ocean off the East Coast of Madagascar called “Mauritius.” I speak Creole, French, and English fluently. I moved to Canada in 2009 and attended Central Technical High School in downtown, Toronto. This is where my journey for photography all started, with the amazing support of my teacher, Joe Furfaro. I slowly fell in love with the process, and this journey has helped me a lot in my everyday life. I was able to create an escape from the reality that we face every day. Today, I work as a full-time freelance photographer & videographer for various Artists & Brands.”
–Jeff Isy, Freelance Photographer + Videographer
“Freelance Photographer. Born in 1987 in Taipei, Taiwan. Currently resides in NYC and works as a freelance photographer, having moved there in 2013 from Taipei, Taiwan. Love traveling and exploring the world. Also collaborated with numerous brands and companies, ranging from AT&T, Amazon, LG, Nike, Land Rover, VSCO and Travel Alberta, as well as having been featured in publications such as Vogue, Designboom, Adorama, and VSCO. Life is like an adventure, as long as I am still alive, I will continue to take pictures every day of my life.”
–Sam Fan 樊為聖, Freelance Photographer
“I’m a photographer, writer, and traveler. I’m Mandee. A relentless collector of moments and creator of art. Born and raised on coffee & pine in Seattle, Washington. I got my first camera when I was 12 and the obsession grew quickly after that. The distraction of creating art with photos got me through some of the darkest years of my life. It gave me the confidence and voice I needed that I couldn’t find anywhere else.”
–Mandee Rae, Photographer + Writer