Sometimes it’s ok not to collaborate. It takes a village to make an ad.  Sure, it might be ‘your idea’, but during the process, many people come on board and each one…

It’s no secret that those of us who work in creative industries have to hustle. The outside world often assumes that our jobs are easy because we love them, and that we…

The business of real estate photography is an effective way to entice and provoke interest for potential buyers to purchase their next home or property. This photographic niche has been growing over…

In order to be successful in the family photography industry, you need to be dedicated to understanding how to run a business. In the realm of portraiture, specifically family photography, you will…

My name is James Cole, and I started a company called The Hub. The Hub connects 35,000 photographers, models, and videographers to brands across the world. Brands work with our creators to…

While it is true that you don’t need a degree to be a successful photographer that piece of paper no matter how expensive it may end up being, can’t hurt you. This…

With the emergence and rise of social media, marketing has become increasingly important. You don’t have to be a huge advertising firm or growing company to utilize marketing. Personal marketing across your…

In the age of influencer marketing, creatives are building a world where social media dictates our decision making and purchase behaviors. As many companies are shifting gears from traditional forms of advertising…

When creatively producing and coordinating a photography project, you may find yourself in need of a photography studio rental. Using a studio versus an on-location setting gives you several advantages such as…