How To Shoot In Direct Light

Light is every photographer’s best friend and worst enemy. We’ve all been there at one time or another when we plan for a certain kind of light and due to forces out…

The Creator’s Manual

Is selling out necessary? The shorter answer is no! Selling out is totally unnecessary. You probably got into influencing or got to where you are as an influencer because you’ve got some…

5 Ads I Love & 5 Ads I Hate

Judging creativity in Advertising is a very subjective business. There is no algorithm (yet!) that can definitively say whether or not your ad is good or bad. That said, let me present…