The average social media user scrolls through over 300ft of content a day. That’s roughly the size of the Statue of Liberty. Assuming you are paying attention to the content you are consuming, it’s without a doubt that you have been targeted by several brand’s social media campaigns.
What are Social Media Campaigns?
A social media campaign is a marketing initiative crated by a brand to assist with business goals using one or more social media platforms.
Social media campaigns should be focused around one common goal to push the business forward or participate in specific cultural events. Social media campaigns are vital for brand growth. They increase brand awareness, generate traffic, inspire conversations, improve brand loyalty, and they are cost effective.
Not all social media campaigns are created equal. So if you’re having trouble getting inspired for your brands next social media campaign, look no further – here are the top 5 best social media campaigns of 2019 (so far).
5 Best Social Media Campaigns of 2019
Dove – #ShowUs
Dove stood out this year with their powerful #ShowUs campaign. Calling out that over 70% of women don’t feel represented in the media. They created a call to action that allowed women to share images of themselves on social media using the hashtag #ShowUs to highlight a more inclusive and diverse idea of beauty.
The beauty of this campaign is that it was able to touch women world wide asking them to share photos of themselves showing how different and beautiful everyone is. Working with Getty Images they were able to have a catalog of over 5000 images from all around the world.
Combine a vast amount of user generated content with a strong message you have one of the most powerful social media campaigns to date.
Starbucks – #ExtraShotOfPride
Pride month is a busy time for brands on social media. But this year no one had a more impactful online initiative than Starbucks. In fact, Starbucks has a reputation for doing things differently than most. They capitalized on this moment to not only show support for the LGBTQ community, but to engage with their own community as well.
The brands social media campaign consisted of creating bright and vibrant portraits of members from their community and highlighting their specific stories. What made this campaign so impactful is that they were able to latch on to something that already existed. In addition to their campaign users are already talking about and posting Pride related content, so this make sit easy for brands like Starbucks to connect.
Their hashtag #ExtraShotOfPride pushed the brands social media campaign to new heights. This allowed followers and members of the company to share their own personal Pride experiences. Without this they would not have achieved the amount of visibility they did.
Gillette – #TheBestMenCanBe
— Gillette (@Gillette) January 14, 2019
Gilette has always prided itself on being a brand for men. With its famous tagline “the best a man can get”. The dialogue has changed over the last year or so, and brands are starting to follow suit. Gillette broke grounds when they decided to join the conversation of the #MeToo movement. The brand switched its famous tagline to “the best men can be” to help shift the focus to male behavior. The Campaign shed light one what it should look like to be a man of influence. The brand highlights men who are advocates, mentors, and leaders within their community teaching young men what it means to be a “man”.
On top of their message, the brand is also donating 3 million dollars to nonprofits that focus on helping men be better within their specific communities.
Nike – Dream Crazier
To coincide with National Women’s Day, Nike launched its “dream crazier” campaign. The idea was to help shatter the sexist stereotypes aimed at women in sports encouraging them to dream crazier. Narrated by Serena Williams, this campaign highlights athletes such as Simone Biles, Daysha DelValle, The Honeybeez, and Manal Rostom.
With stories centered around prominent female athletes who have broken the barriers of sexism, this campaign had a lot of weight behind it.
Moon Pie – #MoonPieToTheMoon2024
With the anniversary of NASA’s Apollo 11 moon landing trending all over social media with #Moon2024 – Moonpie has launched it’s own campaign to go along with the famed space program.
#MoonPieToTheMoon2024 is Moonpie’s attempt to get NASA to send this space inspired snack-treat to the moon. Along with their viral hashtag the brand created an online petition to help their galactic cause.
This is a prime example of how a brand can latch onto cultural moments. In fact, finding ways to creatively insert yourself into the culture as a brand will inspire a lot of engagement. Assuming you guys can take a joke every now and then.
As you can see, these social media campaigns ignite and evoke the interest of consumers. And, change the way we engage and interact with brands in the social space.
Share with your favorite social media campaign with us on Instagram at @h_collective