With the continual growth of social media platforms, traditional methods of advertising and marketing have shifted to make space for the new practice of social media marketing.
Social media marketing is a relatively easy process to understand. In simple terms, social media marketing is using the social network space to drive attention and engagement to your specific product, brand or company. This means using websites and applications such as Instagram, Facebook, Twitter, Snapchat or YouTube to develop and launch your strategy to grow your specific and niched audience.
Since a majority of marketing practices are now done within the online space, there has been a swift increase in the number of social media marketing companies within the United States and around the world.
What is Social Media Marketing?
The definition of social media marketing is the use of social media platforms and websites to promote a product or service. Also referred to as SMM, social media marketing means engaging in content creation to then share on a company’s social media outlets in order to strengthen marketing, advertising and branding initiatives.
Social Media Marketing is often developed as a multi-layered initiative that includes:
- Assessing a client’s current market and practices
- Developing a strategy
- Setting up an Editorial Content Calendar
- Creating Content
- Launching Campaigns
- Measuring Analytics, SEO and ROI (Return on Investment)
What Do Social Media Marketing Companies Do?
Social media marketing companies are at the core social agencies. This means that they focus on building their client’s brand and scope by utilizing the powers of social media marketing through content, engagement and tailored advertising.
Depending on the competencies and qualifications of a company will determine which kind of services they offer to their clients. Social media marketing agencies can each have a specific set of unique strengths such as production, content building, social campaigns, analytical analysis or social media strategy.
Although each social media marketing will be differentiated on what they offer to their client base, every single social media marketing agency should have a vast and detailed understanding of how to fully utilize social media to build and grow an engaged audience.
In order to give you an idea of how much social media marketing has grown within the United States, we have compiled a detailed list of the top social media marketing companies in six major cities. We will take a look at the history, services and clients of companies based in New York City, Chicago, Los Angeles, San Francisco, Nashville and Miami. Let’s check out our list below:
Social Media Marketing Companies You Should Know In Every Major City
New York City Social Media Marketing Companies
Address: 231 West 29th St, Suite 702, New York, NY 10001
Our first New York City social media marketing company is Socialfly. According to their website, “As a social-first agency, we use an analytical approach to conceptualize and execute dynamic campaigns designed to elevate social presence and ignite audiences.” They have been established for over six years and have worked with over 200 clients. The agency has also recently published a business consulting book on Amazon called, “Like. Love. Follow.”
What They Do: Content Creation, Media Buying, Digital and Social Strategy, Influencer Marketing, Creative Services such as Photography, Graphic Design and Videography, Consulting in Web, SEO and Programming.
Clients: Girl Scouts, Univision, WE TV, Masonite Doors, NEST Fragrances, MAxim, 20th Century Fox, Vera Bradley, Karl Lagerfeld, Cargo.
Address: 240 W 37th St., Suite 301, New York, NY 10018
Our second New York City social media marketing company is Likeable.The agency began in 2006 when Dave and Carrie Kerpen tied the knot in a sponsored wedding that accumulated 20 million dollars in earned media from the CBS Early Show, ABC World News Tonight and the New York Times. They then decided to start their company.
Since then, they have published the book of social media titled Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (And Other Social Networks). Their CEO, Carrie Kerpen, also launched the podcast, All the Social Ladies, covering stories and advice from women in marketing and advertising. She also published a book titled Work It: Secrets for Success from the Boldest Women in Business.
Currently, the agency is still dedicated to social-first thinking. They have been named a top 50 Ad Agency and Top 50 Fastest Growing Women Owned Businesses.
What They Do: Strategy, Creative, Paid Media, Community Management and Influencer Marketing
Clients: Century 21, Jetblue, Stubhub, Apple & Eve, Soap.com and Auntie Anne’s.
Our third New York City social media marketing company is Spin Brands. The company is primarily based in London, but has an office as well in New York City. Spin Brands is an agency that focuses only on social media. They help SMEs and Startups establish their voice and grow their target market across every social platform.
What They Do: Organic Social, Content Creation, Facebook ADs, Email Marketing, PPC, Amazon Sales Growth, Logo and Brand Identity Design, Website Design
Clients: Vivobarefoot, BLOC Bicycle Beer, Fest It, White Line Hotels, Polar Black Events, Modern Baker, Shore Projects and Izola
Address: 121 West 27th Street, Suite 1004 New York, NY 10001
Phone: (212) 390-1402
Our fourth New York City social media marketing company is Boucher + Co. According to their website they are a “supergroup of young marketing minds and tech-savvy millennials who share the same radical vision.” They aim to blend advertising principles with cutting edge digital marketing.
What They Do: Social Media Marketing, Organic SEO Services, Paid Search Marketing, Influencer Marketing, Local Listings Management, E-Commerce Solutions, Content Marketing, In-Store Marketing, Marketing Consultation Services, Branding and Identity Services, Web Development
Clients: Ahmad Tea, Popular Community Bank, Salinas, Third Bridge, Bespoke Kitchen and Raw Space.
Chicago Social Media Marketing Companies
Address: 318 W Adams St, Chicago, IL
Our first Chicago social media marketing company is Matchnode. Matchnode is a company that specializes in paid social on Facebook, Instagram, Google and YouTube. They are focused on strategy and finding tools to use to fulfill this strategy. The agency is local to their Chicago market, but also expand globally and internationally with their digital reach.
What They Do: Digital Strategy, Traffic Generation with Facebook Ads, Paid Social Veideo, Socal Mobile Optimization, Conversion Optimization
Clients: Look Human, Newton, New Balance, Local Retail, CIMM Fest, Harvest Exchange, Indiana University Alumni and Dabble.
Address: 223 W Erie St. Suite 2NW Chicago, IL
Phone: (224) 333-1255
Our second Chicago social media marketing company is BCV. BCS provides tech enabled social media solutions for the hospitality market. They focus on capturing the power of social media to drive ROI and enhance customer service.
What They Do: Targeted Content Marketing, Content Creation, Operations Support, Analytics and Reporting, Targeting and Conversion Tracking
Clients: Courtyard Marriott, Sheraton, Ritz Carlton, Grand Hyatt, Westin, Fairmont, W Hotels, Hard Rock, Four Seasons, Conrad, Hilton
Address: 358 W Ontario St #3W, Chicago, IL 60654
Our third Chicago social media marketing company is Oak St. Social. Oak St. Social is a boutique social media marketing firm. They are built on the concept of turning unique brands into household names. The agency works with each client on brand consulting, copywriting, social media management and campaign development.
What They Do: Lifestyle Social Media Marketing + Strategy, Email Marketing, Content Marketing, Influencer Marketing
Clients: Randolph Street Market, Lova Collection, DIY PR, Barritt’s Ginger Beer, Poppilu and Lena by Cassandra.
Los Angeles Social Media Marketing Companies
Address: 515 S. Flower Street, 18th Floor Los Angeles, CA 90071
Our first Los Angeles social media marketing company is Social Control. They are a boutique social media agency that was founded in 2009 by Seth Silver. They are dedicated to developing social media campaigns that connect brands with consumers.
What They Do: Social Media Promotions, Social Media Advertising, Social Media Analytics
Clients: Dole, Blu, Western Union, Nautica, Target, Trident, Nivea, Google, Publix, Ford, AT&T, Conde Nast, Wendy’s and more.
Address: 5855 Green Valley Cir, Suite 109, Culver City, CA 90230
Our second Los Angeles social media marketing company is True North Social. According to their website, Truth North Social specializes in “creating human connections through digital tools. Using an artful mix of social media and SEO expertise, website design and beautiful imagery, we develop loyal customer relationships.”
What They Do: Social Media Management, Social Media Advertising, Photography and Video, Influencer Marketing, Instagram Marketing, SEO, Web Design
Clients: Remax, Paul Mitchell, NBC, Live Nation, Hard Rock and American Apparel.
Address: Los Angeles, CA
Our third Los Angeles social media marketing company is Pixel the Agency. Pixel the Agency is focused on “discovering the fundamental elements of a brand and illuminating their voice by connecting ideas and technology. They are a group of millennial marketers who use theory, strategy and creativity to craft powerful stories.
What They Do: Brand Development, Campaigns, Digital Development, Social and Influencer Development, Mobile Design and Adds, Promotional Products in Design, Photography, Post Production
Clients: Dodgers, Sony, Mercedes Benz, IHG, Atlantic, Red Bull, Marriott, P&G and Club 21.
San Francisco Social Media Marketing Companies
Address: 8 2nd Street, 3rd Floor, San Francisco, CA 94105
Our first San Francisco social media marketing company is Seven Atoms. They are a digital marketing company that aids businesses grow their brand with PPC campaigns, SEO, social media and content marketing. They work with clients in the sectors of B2B, SaaS, technology, e-commerce, legal, financial and healthcare.
What They Do: PPC Management, ECommerce Marketing, SAAS Marketing, Inbound Marketing, Hubspot Services, Content Marketing and Social Media Marketing
Clients: Imperva, Bay Alarm Medical, USA Today, Incapsula, Seal Skin Covers, Gannett, Landpoint and Rocket Lawyer.
Address: 600 California St. Suite 12041 San Francisco, CA 94108
Our second San Francisco social media marketing company is BSTRO. They are a digital marketing agency with offices in San Francisco, New York and Toronto. They have a team of designers, website developers, social media strategist, email marketing and branding experts. “For us, inclusion is the key to putting our differences to good use; learn what is unfamiliar, to seek universal truths, to develop visual languages and to create marketing platforms so effective that consumers are immediately engaged.”
What They Do: Marketing Audit, Content and Social Media Marketing, UX and UI Web Design, Graphic Design, Photography, Video Production, Web Development and Email Marketing.
Clients: Band Aid, Splenda, Rogaine, Chef and Illumio.
Nashville Social Media Marketing Companies
The Horton Group
Address: 136 Rosa L. Parks Blvd, Nashville, TN 37203
Our first Nashville social media marketing company is the Horton Group. The company is a group of strategists, designers, developers and content creators that work together to create online experiences for their clients.
What They Do: Social Media Advertising, Paid Online Advertising, Adwords Management, Inbound Marketing, SEO, Graphic Design Social Media, Web Design and App Development.
Clients: Metro Nashville Public Schools, Fast-Fix, Watermark, Nash Painting, Erma and Chocolate Bunny Boutique.
Address: 150 4th Avenue North 20th Floor Nashville, TN 37219
Our second Nashville social media marketing company is Bam! Social Business. The company was established in 2008 and works with organizations of all sizes to build campaigns for brands, products, developments and entertainers. Bam uses the social media and digital marketing as its base platform for storytelling. They have also expanded their service offerings to include website development, mobile marketing, influencer partnerships, event strategy and execution.
What They Do: Social Media Strategy, Digital Advertising, Reputation and Crisis, Email Marketing, Graphic Design, Video Production and Event Marketing.
Clients: Simon, Kirklands, Cummins, Nashville Film Festival, Thistle Farms and CF Real Estate Services.
Address: 611 Commerce Street, Suite 2802 Nashville, TN 37203
Our third Nashville social media marketing company is Drive Social Media. They are a social-first agency that works with businesses to develop, build and implement strategy. According to their website, “Through the information we gather, the strategy we collectively develop the marketing campaigns we implement, we will not only help to grow your social media presence, but [also] ultimately drive more online and in person business right to your front door.”
What They Do: Social Media Marketing, Web Development, Branding, Email Marketing, Search Engine Optimization and Video Production.
Clients: Skypark Airport Parking, Nashville B-Cycle, Bourbon St. Blues and Boogie Bar, Grab the Gold, Alumni Saint Louis, Mayday Brewery, McGurk’s, Lombardo’s, Hopskeller and St. Louis Community College.
Miami Social Media Marketing Companies
Address: 1111 SW 8th St, Suite 204. Miami, FL 33130
Our first Miami social media marketing company is Miami Social Marketing. They are an agency dedicated to building brands through social media. The team is comprised of former public relations professionals. With this, the agency works with marketing teams to fit social media into an overall, comprehensive marketing strategies.
What They Do: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Analysis, EMail Marketing, Social Media Campaigns, Online Advertising, Influencer Marketing and Online Reputation.
Clients: Miami Central, Auberge Beach Residences, Central Fare and Gusto Doral.
Address: 7221 NW 2nd Avenue, Suite B, Miami FL 33150 (Little River)
Our second Miami social media marketing company is Mochee. They are a full service social media company. Mochee specializes in engaging with your existing audience and building a following to your company. They develop a specific and personalized plan for every client. Their process is to establish client goals, create a content calendar, execute strategy, analyze content and advertisements and celebrate social media wins.
What They Do: Social Media Marketing and Strategy, Graphic Design, Photography and Videography.
Clients: Hyatt, Brightline Trains, Sotheby’s International Realty, Miami Book Fair, Tag Heuer, Miami Marathon, Books and Books, Turnberry Ocean Club, Magic City Studios, Casabella and more.
Address: 95 Merrick Way, 3rd Floor, Coral Gables, FL 33134
Our third Miami social media marketing company is Socially Intuit. They are a digital marketing company that helps businesses harness the power of social media to grow their brand. “Socially Intuit was founded from our intuitive understanding of how to share meaningful stories, grow a company’s presence digitally and connect with others.”
What They Do: Social Media Management + Advertising, Online Reputation Management, Influencer Campaigns and Content Creation.
Clients: Graziano, The Salty Donut and Ghav.
Address: 1221 Brickell Ave floor 9, Miami, FL 33131
Our fourth Miami social media marketing company is Miami Marketing Company. They are a group of local marketers with a focus on small to medium sized business’ advertising needs. They aim to “transform brands, grow businesses and make people’s lives better.” They specialize in high tech digital marketing, luxury design and branding for local businesses in the sectors of: real estate, finances, legal, medical as well as retail, travel and hospitality.
The team is comprised of 35 professionals with backgrounds in social media marketing, web design and development.
What They Do: Web Design, Branding, Advertising, Social Media Marketing, Email Marketing, Public Relations, Architectural Renderings, Search Engine Optimization, Reputation Management, Market Research, Business Development and Video Production.
Clients: Florida Review, Leisure Time, Simply Achieving, Harrison Design, Gen5, Baazar, Berry Delight and Pomoda.
The influx of social media marketing companies has taken over the advertising space within major U.S. cities. With social media marketing companies in locations such as New York City, Chicago, Los Angeles, San Francisco, Nashville and Miami, there is an endless supply of agencies dedicated to helping brands grow and develop on social platforms. From our list, you can see that the services on an agency are each unique and specialized based on their market. Additionally, while some social media agencies work with national, big seeded and lucrative brands other companies stick to aiding in the social growth of brands and products within their local industry.
The concept of social media marketing agencies is still relatively new and continuing to find its specific voice within a space that has been dominated for years by the minds of traditional advertisers. As we now see a more definitive push toward everything being built and promoted through social channels, our digestion of marketing plans and techniques will be no different. We can surely expect that social media marketing will be the new standard of brand and business growth for decades to come.