Until the late 1800s, “modeling” was a term used to describe people posing for a portrait, and until much more recently there weren’t any fitness modeling agencies out there. With the development of photography, fashion designers began to utilize the exquisite beauty of models to sell their designs. While modeling was once limited to high fashion and couture, the realm of modeling has expanded enormously. Today, models are needed for a wide variety of tasks. Not all modeling is high fashion and in many cases models are needed for leisure wear and for fitness. Hence, the rise of fitness modeling agencies.
As companies began developing more diverse clothing apparel, models of all shapes and sizes were needed to pose for these photoshoots. For fitness models specifically, models with toned muscles and an athletic build were chosen as the preferred talent. The forever evolving industry of modeling has continued to shape cultural norms and has helped bring designer apparel to life.
Today many models get their start through social media fame or through talent agency instruction. For fitness models especially, talent agencies can be instrumental in booking a top fitness modeling gig. Read on to find out about the top fitness modeling agencies.
Texas Office Location: P.O. Box 81627 AUSTIN, TX 78708
Phone: (512) 400-9717
California Office Location: 7080 Hollywood Blvd, Suite 1100, Los Angeles, CA 90028
Phone: (323) 900-0398
With top directors Annette Dominguez O-Hair and Jeff Smith, this agency will put you on the fast track to work with big name brands such as Nike and Neiman Marcus.
Portland Location: 5331 SW Macadam Ave, Suite 348, Portland, OR 97239
Phone: (503) 227-3449
Los Angeles Location: 7080 Hollywood Blvd. Suite 306, Los Angeles, CA 90028
Phone: (323) 654-6555
Miami Location: 101 NE Third Avenue, Suite 1500, Fort Lauderdale, FL 33301
Phone: (305) 600-0001
This agency offers a wide range of fitness modeling opportunities such as TV, Print, Commercials, Fitting Models, and Motion Capture.
Location: 44-46 Howard St #602, New York, NY 10013
Phone: (929) 309-5547
Stetts is a model-operated company and makes supporting its talent a priority. This agency trains its models how to properly fit a garment and pose for the best possible shots.
4. True Model
Location: 265 W 37th St, New York, NY 10018
True Model represents “all sizes and categories of models and embraces a vast network of clients to connect models with production Fitting, Showroom, Trade Show, Print, Runway, and Commercial Talent Assignments.”
5. Silver Models
Location: 45 West 29th Street / 4th Floor, New York, NY 10001
Phone: (212) 966-1717
Silver Models was acquired by the BMG Network in 2017. This agency fills the need for athletes and lifestyle models to advertise products. Silver represents “Sports Models, Athletes and Lifestyle Talent for Commercial Print Advertising, Editorial, TV and Feature Films.”
6. MMG Models
New York Location: 1024 Avenue of the Americas, New York, NY 10018
Phone: (212) 253-8353
Los Angeles Location: 9701 Wilshire Blvd. Beverly Hills, CA 90210
Phone: (310) 860-6186
MMG represents “Actors, Actresses, Hosts, Artists and Models in the vast spectrum of Film, Television, Commercials, Voice-overs, Music, Appearances and Print”
New York Office: 200 W. 41st ST STE 1000, New York, NY 10036
Phone: (212) 944-8896
LA Office: 8075 West 3rd ST Suite 307, Los Angeles, CA 90048
Phone: (323) 908-0051
State Management has a wide range of clientele and hires models for a diverse range of photo shoots. This company also specializes in Fitness photoshoots.
New York Office: 300 Park Avenue South, New York, NY 10010
Phone: (212) 473-0700
LA Office:9378 Wilshire Blvd., Suite 310, Beverly Hills, CA 90212
Phone: (310) 601-2530 (women)
(310) 601-2531 (men)
Miami Office: at the Mondrian, 1100 West Avenue Suite 326, Miami Beach, FL 33139
Phone: (305) 672-9344
Chicago Office: 64 East Walton Street, 3rd floor, Chicago IL 60611
Phone: (312) 667-9152
London Office: 6 Perseverance Works 38 Kingsland Road, London E2 8DD
Phone: +44 (0) 20-7613-0993
Wilhelmina Models is one of the most prominent talent management agencies in the world. This agency was founded in 1967 by Dutch supermodel Wilhelmina Cooper. Throughout time, Wilhelmina Models has earned its prestigious standing as it offers “full-spectrum model management for women, men, full-figured, fitness, and children models, as well as entertainers and musicians.”
Location: P.O Box 727, Squamish, British Columbia V8B 0A5
Phone: (604) 910-6174
Reel Athletes represents “Professional and Elite Athletes, Stunts, Sports and Fitness Models, Actors, Fashion Models, and Real People.”