The 9 Best Fitness Modeling Agencies

Here is the definitive list of fitness modeling agencies to serve your fitness talent needs.

Until the late 1800s, “modeling” was a term used to describe people posing for a portrait, and until much more recently there weren’t any fitness modeling agencies out there. With the development of photography, fashion designers began to utilize the exquisite beauty of models to sell their designs. While modeling was once limited to high fashion and couture, the realm of modeling has expanded enormously. Today, models are needed for a wide variety of tasks. Not all modeling is high fashion and in many cases models are needed for leisure wear and for fitness. Hence, the rise of fitness modeling agencies.

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Fitness Modeling Agencies
Fitness Modeling Agencies

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As companies began developing more diverse clothing apparel, models of all shapes and sizes were needed to pose for these photoshoots. For fitness models specifically, models with toned muscles and an athletic build were chosen as the preferred talent. The forever evolving industry of modeling has continued to shape cultural norms and has helped bring designer apparel to life.

Today many models get their start through social media fame or through talent agency instruction. For fitness models especially, talent agencies can be instrumental in booking a top fitness modeling gig. Read on to find out about the top fitness modeling agencies.

Top Fitness Modeling Agencies

1. Natural Fit Agency

Texas Office Location: P.O. Box 81627 AUSTIN, TX 78708
Phone: (512) 400-9717


California Office Location: 7080 Hollywood Blvd, Suite 1100, Los Angeles, CA 90028

Phone: (323) 900-0398

With top directors Annette Dominguez O-Hair and Jeff Smith, this agency will put you on the fast track to work with big name brands such as Nike and Neiman Marcus.

Related: Top 25 Fitness Models To Inspire You

2. Sports and Lifestyle Unlimited Models & Talent

Portland Location: 5331 SW Macadam Ave, Suite 348, Portland, OR 97239

Phone: (503) 227-3449

Los Angeles Location: 7080 Hollywood Blvd. Suite 306, Los Angeles, CA 90028

Phone: (323) 654-6555

Miami Location: 101 NE Third Avenue, Suite 1500, Fort Lauderdale, FL 33301

Phone: (305) 600-0001

This agency offers a wide range of fitness modeling opportunities such as TV, Print, Commercials, Fitting Models, and Motion Capture.

3. Stetts Model Management  

Location: 44-46 Howard St #602, New York, NY 10013

Phone: (929) 309-5547

Stetts is a model-operated company and makes supporting its talent a priority. This agency trains its models how to properly fit a garment and pose for the best possible shots.

4. True Model

Location: 265 W 37th St, New York, NY 10018

Phone: (212)-239-8783

True Model represents “all sizes and categories of models and embraces a vast network of clients to connect models with production Fitting, Showroom, Trade Show, Print, Runway, and Commercial Talent Assignments.”

5. Silver Models

Location: 45 West 29th Street / 4th Floor, New York, NY 10001

Phone: (212) 966-1717

Silver Models was acquired by the BMG Network in 2017. This agency fills the need for athletes and lifestyle models to advertise products. Silver represents “Sports Models, Athletes and Lifestyle Talent for Commercial Print Advertising, Editorial, TV and Feature Films.”

6. MMG Models

New York Location: 1024 Avenue of the Americas, New York, NY 10018
Phone: (212) 253-8353

Los Angeles Location: 9701 Wilshire Blvd. Beverly Hills, CA 90210
Phone: (310) 860-6186

MMG represents “Actors, Actresses, Hosts, Artists and Models in the vast spectrum of Film, Television, Commercials, Voice-overs, Music, Appearances and Print”  

7. State Management

New York Office: 200 W. 41st ST STE 1000, New York, NY 10036

Phone: (212) 944-8896

LA Office: 8075 West 3rd ST Suite 307, Los Angeles, CA 90048
Phone: (323) 908-0051

State Management has a wide range of clientele and hires models for a diverse range of photo shoots. This company also specializes in Fitness photoshoots.

Related: The Top Models on H Marketplace

8. Wilhelmina

New York Office: 300 Park Avenue South, New York, NY 10010
Phone: (212) 473-0700

LA Office:9378 Wilshire Blvd., Suite 310, Beverly Hills, CA 90212
Phone: (310) 601-2530 (women)
(310) 601-2531 (men)

Miami Office: at the Mondrian, 1100 West Avenue Suite 326, Miami Beach, FL 33139
Phone: (305) 672-9344

Chicago Office: 64 East Walton Street, 3rd floor, Chicago IL 60611
Phone: (312) 667-9152

London Office: 6 Perseverance Works 38 Kingsland Road, London E2 8DD
Phone: +44 (0) 20-7613-0993

Wilhelmina Models is one of the most prominent talent management agencies in the world. This agency was founded in 1967 by Dutch supermodel Wilhelmina Cooper. Throughout time, Wilhelmina Models has earned its prestigious standing as it offers “full-spectrum model management for women, men, full-figured, fitness, and children models, as well as entertainers and musicians.”

9. Sports Models — Reel Athletes

Location: P.O Box 727, Squamish, British Columbia V8B 0A5

Phone: (604) 910-6174


Reel Athletes represents “Professional and Elite Athletes, Stunts, Sports and Fitness Models, Actors, Fashion Models, and Real People.”

Are you a fitness model signed with any of these agencies? Let us know on social at @h_collective