The fitness industry has always been a power player when it comes to encouraging commercialism and people to buy things. Fitness, or perhaps more accurately the healthy lifestyle and sex appeal inherent in fitness marketing, has always been a mainstay of business marketing and outreach. Now with social media and Instagram, fitness models and fitness influencers play an even more pivotal role in selling fitness products and general lifestyle products.
With this new approach to fitness and the rise of social media, fitness influencers and fitness models are starting to become more and more well-known. Within that fame, they not only manage to visually inspire hundreds of thousands of people who, as stated above, are interested in pursuing a healthier lifestyle, but most of these personalities have platforms that help to educate their audience on nutrition, body positivity, and acceptance of oneself. Fitness models aren’t just models anymore, they are role models, and the more they offer their audience in regard to connection, the more they manage to sell.
Therefore, pinning down a perfect fitness model, or do any kind of casting for fitness models, isn’t as easy as looking for the archaic checkpoints you used to see in P90x videos, or on the BeachBody website. Consumers don’t want that anymore. They want to hear someone’s story, and follow their journey; they want to be inspired by the model, rather than sold to. Fitness models need to be dynamic, they need to be representative, but most of all — they need to be real human beings.
We’ve put together a list of our favorite fitness models — ones that have captivated their audiences with their story, their dedication to health, and their personalities. These fitness models not only look good, but they make others feel good, and their selling and branding power is extremely strong.
Fitness Models To Inspire You
A lowdown on some of the industry’s leading fitness models…
Of all the fitness models out there, Whitney Simmons is one of the best. After being cut from her college cheerleading team, Whitney found herself lost in an unhealthy lifestyle. Her father encouraged her to fight her depression and get back into fitness, particularly weightlifting, and soon Whitney was hooked. She began sharing her daily workouts and results on Instagram, and her audience grew. In August of 2016, she told her mom she was leaving her job in marketing to pursue YouTube as a full-time career. Fast forward to today and Whitney has amassed over 1.1 million followers on YouTube in addition to her 1.6 million on Instagram. She is also an international brand ambassador for Gymshark, a UK-based activewear brand, that frequently works with fitness models.
Nikki B, as her fans call her, is extremely well known in the fitness world. She is considered to be the “OG” fitness modeling and has inspired thousands of women to compete in physique competitions. The very first GymShark brand ambassador, Nikki has helped the company to skyrocket to mass success and has also released a fitness clothing line with them.
Meggan Grubb is a personal trainer, musician and social media star from London, UK. She began posting pictures of her lifestyle on March 30th, 2016, determined to share her passion for fitness with her friends and family. Megan is the creator of the Peach Plan, a dynamic workout routine, and a brand ambassador for GymShark.
Grace Beverely is a YouTuber and creator of the Grace Fit Guide. She has helped hundreds of women transform their bodies, and often takes her followers through her own workouts, and healthy lifestyle, while vlogging about her everyday life. Grace is also a plant-based vegan, which goes to show just how incredible being plant-powered can make you look, and feel.
Linn Lowes is a great example of how to spread positivity on social media. While at first glance she may seem like your average Insta-model, she’s more than a six-pack with blue eyes. Lowes not only promotes healthy living but also the power to overcome anything. When she was just 26, Linn was diagnosed with cancer. But she doesn’t want the disease to define her. She didn’t let cancer become the end of her life and after she beat it, set out to show her ‘Life AFTER Cancer’ through social media. Now a self-proclaimed “fitnessjunkie”, a nutrition counselor, and personal trainer, Lowes is setting an example for those who might be giving up, showing that there is an end to the battle.
Katie Crewe is a popular Canadian fitness trainer and nutrition expert. She shares healthy food recipes and workout advice on the internet, alongside offering premium dieting and workout programs for her clients.
Boasting over 8.6 million followers on Instagram, Australian-born blogger and fitness expert, Tammy Hembrow has become one of the sought after personalities on social media where she posts hot pictures and videos of her fit and sexy body. She also encourages her fans with her fitness goals and this has made her more popular, particularly after she documented and gave them a glimpse of the videos of her fit pregnancy and her booty program.
Robin Gallant is a powerlifter, figure competitor and fitness model. She’s become an established athlete in the fitness community, after embarking on her journey in 2012. Since graduating from college, Robin has gained masses of followers on social media – inspiring countless fans around the world to lead a healthy lifestyle.
Karina was a competitive cheerleader and Track and Cross Country runner for a majority of her life. She worked as a Group Fitness Instructor at the University’s Rec Sports facilities—leading, encouraging and monitoring the progress of 40+ participants in kickboxing, stadium conditioning, and outdoor training classes. She is still an avid runner and enjoys yoga and tumbling. She is currently training for the WWE.
Evelina aka Evi Evimjv is a 20-year-old Fitness Instagrammer, blogger, and model from Hannover, Germany. Evelina describes her two main passions in life as fitness and fashion and blogs about her healthy living lifestyle to help motivate others to better their bodies and better their lives. Evelina is known for her amazing conditioning and for having incredible, ripped abs, which keep her 200,000 followers inspired every day!
Baby bump to bikini body. Kelsey Wells is a former interior designer turned fitness blogger and influencer because of an intense passion for health and fitness resulting from overcoming post-partum anxiety through Kayla Itsines’ Bikini Body Guide. She is the creator of the PWR (Power) workout, a unique take on weight training to help women sculpt lean muscle!
Stefanie Williams started an Instagram account as a means to share exercises, tips, and tricks and to spread her passion for training. Her videos are suitable for people of all different fitness levels and are an aid to help them get the most out of their fitness routines. So far, she has amassed a following of over 990k followers on Instagram, because of her bubbly and positive attitude, and her incredible body.
Tracy Anderson is, in her own words, a teacher and a researcher. Tracy is an American fitness instructor. She was born on March 3, 1975 in Indiana, United States. She is best known for her Tracy Anderson Method. She trained clients including Victoria Beckham, Kim Kardashian and Olivia Palermo, Shakira, Madonna, Courteney Cox, Gwyneth Paltrow, Jake and Maggie Gyllenhaal, Ashley Greene, Nicole Richie and Jennifer Lopez.
Kayla Itsines is an Australian personal trainer, entrepreneur, and author. She is world famous for her fitness e-book series, ‘Bikini Body Guides’, and her nutrition planning and workout app called ‘Sweat with Kayla’, which overshadowed all other fitness apps in revenue generation in 2016. Since 2008, she has been working as a personal trainer and has guided thousands of women to improve their health and fitness with her own exercises, which she developed after much research. She founded the Bikini Body Training company with her boyfriend Tobi Pearce. The young fitness guru is also a YouTube star and a popular social media personality. She has 20 million followers on Facebook and 9.4 million on Instagram as of 2018. In 2016, Time magazine named her as one of the 30 most influential people on the Internet.
Jourdan Riane is a lifestyle and fitness model who is widely known for her sizeable presence on her self-titled Instagram @JourdanRiane. She has gained popularity there for showcasing her professional modeling photography, as well as personal lifestyle snapshots, and was profiled by XXL magazine in 2016 as a model on the rise.
Amanda Bisk is an Australian former pole vaulter who currently serves as a fitness expert and yoga teacher. She is best recognized for representing her nation at the 2009 World University Games as well as in the 2010 Commonwealth Games. Bisk is a social media personality as well, with over 698k followers on Instagram. Due to her achievements as a pole vaulter and her gravity-defying yoga poses, she has been able to garner a huge fan base not just in Australia, but also across the globe. The former pole vaulter has overcome depression, major life crises, and loads of other adversities on her way to become the successful person that she is today. Bisk has now become an inspiration for the youth, especially those people who have failed at one point or the other in their life.
Sarah Day is an Australian lifestyle and fitness video blogger. She describes herself as “a health and fitness vlogger with a passion for holistic living. Focusing on the importance of listening to our bodies, eating a whole foods based diet and breaking a sweat.” Also known by her real name Sarah Stevenson, she regularly shares her training, dieting, and lifestyle advice on the internet, showing everyone how she transformed both her body, and mind to live a healthy life.
Hannah Bronfman a native of NYC, is a modern day renaissance woman. As a graduate of Bard College where she studied fine art, she has built a reputation as a celebrity and influencer through her work as a DJ, On-camera Personality, Entrepreneur and Beauty Expert, as well as her passion for health and wellness.
Australian model and law student, Laura Henshaw, is making her mark in the health industry: her huge passion for wellness and fitness has seen her social media presence skyrocket to over 126K fans. Known for her love of running and helping others make healthy meals and lifestyle choices, Laura has rapidly become one of Australia’s highly sought after health and fitness bloggers.
Chyna Rae is a celebrated fitness model, having posed for a range of clients including; Reebok, Brooks Running, Skechers, Footlocker, Kohls, TRX, NordicTrack, GNC, LifeFitness, Matrix Fitness, US Celluar, and many more. She currently trains and teachs kickboxing as well as circuit training style workouts for Studio Tone It Up – an online app. Like a lot fitness models she works with a lot of brands.
Jessamyn Stanley is a yoga teacher, body positivity advocate, and writer based in Durham, North Carolina. Jessamyn uses high energy vinyasa flow as a way to move past mental and emotional barriers. Her classes provide a body positive approach to yoga which celebrates students’ bodies and encourages them to ask “How do I feel?” rather than “How do I look?” when practicing yoga.
Stefanie Moir is a Scottish vegan and fitness enthusiast who rose to fame for her lifestyle channel, NaturallyStefanie. She’s best known for sharing her gym routines and healthy vegan recipes, which have garnered her over 180,000 subscribers and growing.
Anllela Sagra is a Colombian fitness model, trainer, bodybuilder, and social media personality who has emerged as one of the most influential figures in her industry in the recent years. She even earned a degree in fashion design from the University of Colombia. However, she decided to become a fitness model after meeting a fitness enthusiast in the gym. Soon enough, she was attending fitness competitions and garnering fans from all over the world on social media. She has over 10 million followers on Instagram and more than one million followers on Facebook.
Anna Victoria is an American fitness trainer and fitness model. She is am advocate of body positivity and acceptance. Anna Victoria is one of those very few fitness experts who give importance to an overall happy state of mind rather than an absolutely toned, perfect body. She advocates her programs but also reminds women that it is okay to accept the flaws and not feel ashamed about it. She believes in her platform so much, that she created The Body Love app — an app that helps women to learn self-love through fitness.
Taylor Chamberlain is a personal trainer, nutritionist, sponsored athlete and Bikini Competitor from Colorado, USA.
Growing up, Taylor suffered from a serious eating disorder. Gradually, she built a healthy relationship with food and used bodybuilding as a way to explore nutritious options. She studied for a degree in dietetics and became a personal trainer – aiming to help other women who were in the same position she was years prior. She also became a bikini competitor; competing at national competitions and developing a name for herself on the competition circuit. This success allowed Taylor to develop her social media fanbase. She attracted a legion of supporters on Instagram and became a go-to figure for motivational fitness posts and advice for women working out and dieting.
As a fitness model with one of the most toned figures in Australia, it’s clear Steph Claire Smith has worked extremely hard to retain her physique. She is a model for Chadwick models, and has posed for thousands of fitness and swim brands throughout the world. Her Instagram account has amassed more than 1.3 million follower, and in 2015, she released her highly acclaimed cookbook, Keep It Clean, which outlines healthy cooking and eating habits.
Jen Heward is an American fitness model, entrepreneur, nutritionist and gym instructor. Jen Heward is a social media sensation with over 1 million subscribers for her eponymous YouTube Channel through which she provides the fitness tips and healthy routines to viewers.
Michelle Lewin is a famous Venezuelan fitness model and bodybuilder. She started her modeling career at a young age and soon realized that she possessed the potential to go beyond the catwalk and took part in several competitions including the NCP bikini competition. The next step she took was to hit the gym and sculpt her body. She began gaining attention and fashion photographers started approaching her for modeling for big companies in both the fitness and the modeling industry. She also became a cover model on several magazines including ‘Playboy.’ Today, she is among the most sought after fitness models in the entire world. Michelle is also a YouTube star and a popular social media personality, with more than 9 million Facebook page likes, 13 million Instagram followers, 430k Twitter followers, and 346k YouTube subscribers as of 2018.
Chanel Brown is a popular fitness Instagram model. Her passion for fitness led her into becoming an inspirational icon to people around the world and she was even one of the judges at the Fitness America Championships. Chanel’s fitness ebook encourages women to celebrate their bodies and tone up through weight training. Breaking the stereotype, Chanel wanted to introduce bodybuilding to women and encourage them to follow the exact same routine as her so they will achieve great results while learning balance on their fitness journey.
Pamela Reif is a model and a brand ambassador for Shredz Supplements. She was awarded “Fitness Influencer of the year Award” by Placetob in Germany, and has taken the Instagram world by storm. She shares her nutrition tips and workout routine through her website, and social media accounts. In 2017, she published her first book titled “Strong & Beautiful”, which is a recommended read for those seeking to learn more about topics like nutrition, lifestyle and fitness.