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Fitness models have the workout regime on lock. They are the health gurus and gym enthusiasts who make us want to get up off the couch and start moving. Their lifestyle is inspiring and plays a crucial role in the modeling industry. Fitness models represent a targeted, specific niche for this creative medium.
Fitness models work with lifestyle and athletic brands in campaigns both online and print. They can also be spokespeople for specific companies and organizations. These models can work within the fashion sector or commercially with gyms and training locations. The work of a fitness model has several pillars of project opportunities.
The fitness models that are well known in the fitness industry today include names such as Sommer Ray, MIchelle Lewin and Jen Selter. These women are successful models and also run individual brands or companies related to their healthy, active lifestyles. For example, models like Jen Selter or Kayla Itsines developed workout programs based off their personal regimes. Through their insight, they land projects and partnerships with companies in the fitness industry.
Fitness models are a bit different than traditional models you may find at an agency. While these women may have representation, a main part of their work is to develop longer, more effective projects with companies. They create a lifestyle and path for their audience to follow. The fitness modeling industry is more focused on longevity and brand engagement. These models have strong, developed personal brands that distinguish them from the rest of the industry.
On our H Hub Marketplace, these fitness models inspire us to live an active and heathy lifestyle. They are always in action, promoting companies that bring value to the fitness world. There is more to their career than modeling. They are advocates and brands that showcase the importance of fitness, exercise and making healthy choices. For any health-centric brand, working with a fitness model is the best way to spread and promote your positive message.