How to Craft the Perfect Instagram Bio

Photo by @JawnRocha

You have a great Instagram feed, cool photos and engaging captions – but what about your bio? This is one of the very first things that people see when they visit your account and it’s very often forgotten. It allows people to get to know you, what you do and more importantly, contact you! These are some of our must-haves when writing the perfect Instagram bio:

Use Keywords
Just like other social media platforms and websites, you can utilize Instagram’s search feature by adding keywords to your bio. It’s especially helpful to put keywords in the “Name” section of your bio such as “Jane Smith – Travel Photographer + Blogger”. But don’t go overboard or your bio will look cluttered and more like spam.

Break It Up
I’m a big fan of adding line breaks to your Instagram bio to help space out the words and make it easier to read. Your bio will be more clear and each piece of information can have an individual line. To add your own line breaks, write out your desired bio with the spacing in the Notes section of your phone. Copy and paste that directly into “Edit Profile” and tap save!   

Add Emojis
It can be easy to go overboard when using emojis in your bio, but they’re also great for breaking up a paragraph of text. Try finding emojis related to your brand or work – for example if you’re a vegan blogger, you could add a plant and laptop emoji. You can even give each line its own emoji such as the email icon before your contact information.

Call to Action
Calls to action are important for nearly every piece of content. But what do you want your followers to do when they click your profile? You can make these related to your profession such as “Book a Shoot Here” or direct them to your products such as “Grab my Presets Below”. These calls to action also send users to a specific link that you can change and track to see which works best on your feed.

Add a Link
A link is one of the most important parts of your bio as it can help drive traffic to your choice of website. This is great for photographers, models, bloggers and other creatives because you can direct your followers to your work elsewhere. While you’re only given the option to add one link, there are some ways around this, such as using Linktree. This gives you the ability to use that one link to your advantage by giving users multiple options when they click it. For example, you could link to your portfolio, latest photoshoot, YouTube channel and more!

Include an Email
This is dependant on if your Instagram account is either a business or personal account. For business profiles, your contact information will be displayed automatically on your page based on the information you add in. But if you prefer to keep your account personal, adding an email is a great way for people to book you, buy your services or see your products.

We want to see your best bios – share them with us in the comments below!

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