How to Prepare for a Photoshoot

You’ve decided to invest in professional photography, and your first photoshoot is right around the corner. You’re very excited, but you still have a few questions. The one big thing you’re wondering…

importance of visual content on social media

The Importance of Visual Content on Social Media

Social media plays a significant role in today’s digital marketing landscape. No matter what your marketing goals may be, social media has a way to support them. Right now, marketers across all…

Visual Branding Basics

They say a picture is worth a thousand words, but do you know how true that really is? Did you know, for example, that the human brain processes visual information 60,000 times…

brand consistency

The Importance of Brand Consistency & Identity

A consistent brand identity: it’s what every company wants but many struggle to create. Today, brands are called upon to appear on more platforms, to pursue more marking tactics, and to serve…

Vistaprint

The Benefits Of Having A Content Calendar

Do you have a social media marketing strategy? Do you have a content calendar? No? Well, it’s time to make some changes! Social media is more than just a place to share…

What You Need To Know About Instagram’s Algorithm

What is going on with Instagram’s algorithm?   This is the question every user is asking. Back in 2016, Instagram updated its platform–how posts and profiles were appearing on peoples’ feeds. Evidently, the…

How To Spot A Fake Influencer

If you’re on Instagram, you have probably heard of the term “influencer.” Through creative content (#ad #sponsored) and storytelling, these Instagrammers are paid to promote brands’ products all while gaining and influencing…