How to Prepare for a Photoshoot
You’ve decided to invest in professional photography, and your first photoshoot is right around the corner. You’re very excited, but you still have a few questions. The one big thing you’re wondering…
The Importance of Visual Content on Social Media
Social media plays a significant role in today’s digital marketing landscape. No matter what your marketing goals may be, social media has a way to support them. Right now, marketers across all…
Visual Branding Basics
They say a picture is worth a thousand words, but do you know how true that really is? Did you know, for example, that the human brain processes visual information 60,000 times…
The Importance of Brand Consistency & Identity
A consistent brand identity: it’s what every company wants but many struggle to create. Today, brands are called upon to appear on more platforms, to pursue more marking tactics, and to serve…
Don’t Miss These 14 Social Media Marketing Conferences in 2020
Social media marketing conferences: they’re excellent places to learn insider tips and tricks, up your SMM game, and connect with like-minded professionals. If you’re interested in finding the top social media marketing…
The Benefits Of Having A Content Calendar
Do you have a social media marketing strategy? Do you have a content calendar? No? Well, it’s time to make some changes! Social media is more than just a place to share…
How Has The Use of Smartphones Affected Commercial Photography?
It is both a blessing and a curse that technology is rapidly advancing right before our eyes. We have access to the latest gadgets and gizmos and our smartphones are, evidently, really smart.…
What You Need To Know About Instagram’s Algorithm
What is going on with Instagram’s algorithm? This is the question every user is asking. Back in 2016, Instagram updated its platform–how posts and profiles were appearing on peoples’ feeds. Evidently, the…
How To Spot A Fake Influencer
If you’re on Instagram, you have probably heard of the term “influencer.” Through creative content (#ad #sponsored) and storytelling, these Instagrammers are paid to promote brands’ products all while gaining and influencing…
How To Enhance Your Brand Through Instagram Stories
If you want your business to be taken seriously, you have to have an Instagram account. But you know this already. However, you actually have to be active on Instagram in order…