Most Recent Posts
The rise and growth of the influencer industry has taken the marketing and social media landscape by storm. With an influx of present day campaigns and advertising models being focused around the concept of commerce through influence, we have seen a true boom in what defines our buying and selling behaviors. Although not many could […]
As the end of the year is upon us, there is no better time than now to start planning your creative goals for 2019. It seems that with every passing day, the industry of social media and influencer marketing continues to grow and expand into the advertising space. With no signs of slowing down, the evolution […]
If you’re active on one of the major social media platforms of Instagram, Twitter, Snapchat, Facebook or YouTube, you most likely know what it means to be an influencer. An influencer is an individual that has valued reputation within a specific industry niche and uses this knowledge and experience to share with their dedicated audience of followers. […]
Beauty bloggers are more than makeup artists who post tutorials and give product reviews.
Nowadays, more people are interested in watching amateur content created by ‘average people’ they consider relatable than traditional television filled with scripts and celebrities. This shift is the reason why IGTV has a good chance of spiking in popularity soon.
Instagram hashtags for photographers are more important than you might think. If you want to become a professional photographer, taking stunning snapshots is only half of the battle. The rest of the time, when your camera is down, you need to be able to market yourself well. Since Instagram is a popular place to post […]
We know by now that a strong social media presence is paramount to a brand’s success. In fact, 2017 was the first year that digital media spending was greater than the amount spent on traditional, in-print advertising. In other words, this trend is only projected to continue. It’s never been more crucial to have an […]
Donald Trump is president, the Supreme Court is stacked, the coming climate apocalypse is only 10 years away and one of the most direct consequences of these things is that scrolling through your social media is a full-on dumpster fire. And that’s not even taking into account that you’re in advertising, an industry that’s going […]