With the explosion of influencer marketing in the past year, brands are looking for more content than ever before. It helps brands reach new audiences while supplying them with quality content. It can also help grow your own following as an influencer which can even lead to some awesome paying jobs and collaborations. These are just a few Do’s and Don’ts to keep in mind when working with brands:
Follow all FTC guidelines. This rule is so important and often forgotten or ignored by many mainstream influencers. Always disclose your relationship with a brand when posting sponsored content. Things such as #sp and “Thanks to…” are not clear enough or hiding the brand below the third line in your caption. Ensure you’re being 100% transparent so you aren’t hit with a warning letter later.
Promote something you don’t truly love. It can be easy to say yes, especially when there’s a price tag attached to it, but stay authentic. Chances are that teeth whitening kit or detox tea doesn’t fit with your personal brand and your followers will be able to spot it a mile away.
Accept constructive criticism. Sometimes you’ll send brands content that they don’t totally love – and that is okay! Take their feedback and reshoot if needed. They’ll greatly appreciate the extra effort and be more likely to use your content across their own social media if they truly love it.
Talk badly about the brand. Or any brand for that matter. Nothing you post online is private in this day and age. And should another brand or agency see you bashing a company, they may not want to work with you in the future. If you really need to blow off some steam, do it offline with a friend or family member instead.
Know your worth. It can be hard to tell when the right time is to transition from free to paid posts. Many influencers can feel awkward asking for money or ask for too little. A good rule of thumb for Instagram posts is $100 for every 1,000 followers – just be sure your engagement is good and you have the alaytics to back you up when asked.
Ask for free stuff. Just don’t do it. It comes off as rude and many brands will simply delete your email without response. When pitching a brand, mention something specific you love about their products and any ideas you have for content. It’s usually a good idea to wait until the second email to bring up pricing and sending your media kit.
Send a thank you note or email after wrapping up the collaboration. Be personal and specific to show them how much you enjoyed working with them. It’s also helpful to mention you can’t wait to work with them in the future to possibly set up a long-term relationship.
Ignore deadlines. This is bad for both you and the brand you’re working with. You’ll fall behind on work and content while the brand might just cancel the collaboration if not delivered on time. This also majorly hurts your chances of working with them again in the future.
ALWAYS make sure you have a contract before agreeing to a collaboration. This way all of your deliverables are laid out in one place and you can easily refer back to the contract if you or the brand have questions. Read every single line and ask questions if you don’t fully understand. This could save you in the long run should something go wrong.
Are you ready to start working with brands? Make a hit list of companies you would most like to work with and stay tuned for a future post of writing a pitch!