In 2020, Visual Content is King: Use This Toolbox to Nail it
Visual content: it’s a trend that’s been on the rise for a few years now. And for a good reason – visual content fits perfectly with the modern consumer’s daily life. It’s…
Branded Commercial Video Production on a Budget: Here’s How
Today, audiences expect quality from branded marketing. They also expect variety. As it stands now, a billboard and an advertisement in the newspaper aren’t enough to make an impact on would-be buyers.…
For DTC Brands, Visual Identity is Everything: How to Develop a Kickass Visual Identity for Your Brand
Your brand’s visual identity is a critical tool. According to 2019 research by Quick Sprout, users will leave a website if they have had a bad experience with how it looks. Instead,…
15 Top Ecommerce Conferences for Brands in 2020
Want to keep up with top trends in ecommerce marketing? One of the three best ways to do this is to attend a conference on the topic. With hundreds of ecommerce conferences…
The Top 5 Growth Challenges Facing Direct to Consumer Brands in 2020
Look around your home. If you’re like 81% of U.S. customers, you probably own a few items that you purchased from a direct to consumer (DTC) brand. These companies are everywhere: Native,…
Everything You Need to Know About Visual Marketing
Visual marketing: it’s become a massive consideration for brands of all shapes and sizes, and for a good reason – visual marketing is about much more than a witty meme or shareable…
The Importance of Brand Authenticity
In today’s marketplace, brand authenticity sells. Businesses and brands market themselves online, in the midst of highly-saturated content, facing the newest generation of consumers. We are in this digital age of social…
5 Tips On How To Write A Blog Post That People Actually Engage With
This is your issue: you want to write a blog post but you don’t know how to write engaging content. Don’t worry, a lot of people struggle with this, and that’s why…
How To Spot A Fake Influencer
If you’re on Instagram, you have probably heard of the term “influencer.” Through creative content (#ad #sponsored) and storytelling, these Instagrammers are paid to promote brands’ products all while gaining and influencing…
How To Enhance Your Brand Through Instagram Stories
If you want your business to be taken seriously, you have to have an Instagram account. But you know this already. However, you actually have to be active on Instagram in order…