Shannon Ciricillo

When you’re running an e-commerce brand, you’re constantly juggling projects and tasks. And, if you’re always on the go – it can be difficult to manage your brand and keep up with…

When you’re building a small business, you know the importance of marketing to generate leads and promote sales. Yet, although marketing is key for your business’ success – a catch all initiative…

Whether you’re running a small business or managing your personal checkbook, it’s important to understand how to handle your finances. So, what better way to stay organized with your money than learning…

Owning and managing a small business requires hard work, time and a dedication to successful growth. In order to keep your company on track and generate new client needs, you need to…

When you’re developing a new marketing campaign for your brand, you need a plan of action to keep everything on track. Whether it be the creative direction, set design, photography ideas or…

As a brand in our digital era, having images that are captivating and high quality is key to your company’s success. So, how can you effectively build your brand’s identity through visual…

Shopping online and finding items you love has never been easier with the rise of direct to consumer fashion brands. These brands are effectively altering the buying experience as they focus on…

The retail industry has experienced a significant shift toward online channels in the past several years. Now, more than ever, we are seeing a boom in the development and growth of e-commerce…

Sustainability and ethical production is becoming a more prevalent staple in the fashion industry. When crafting and planning your next shoot, whether for an editorial or personal project, you need to consider…