In 2018, Forbes reported that a company’s community has more of an impact on its success and profitability than ever before. So it’s no wonder that businesses are flocking to platforms like Instagram to promote their brands. With just the click of a button Instagram allows users to connect with and follow like-minded individuals from virtually anywhere in the world. This in turn expands their reach and community tenfold. However, the countless number of accounts that exist within the space can often make setting yourself apart incredibly challenging.
To mediate this obstacle it’s important find ways to not just grab, but also maintain, the attention of followers. This is where captions come in. To find out how your Instagram captions can be used to add value to your work, read on below.
First and foremost, captions provide context.
Understanding what you’re looking at and why is vital to the value of an Instagram post. In supplying users with context for an image, a brand or creator has the means to empower their followers. Aside from making them feel like they’re in on the conversation, captions ensure that users aren’t overlooking the point of a post. Otherwise, missed opportunities for engagement, sales and brand growth may result. In some cases context may be a thorough explanation or story, while in others it can simply be a call to action or product information. Every situation is different. However, the goal of adding value to one’s work through a powerful caption should always remain the same.
Captions help you to connect with your audience.
A picture may be worth a thousand words, but when it comes to Instagram, it never hurts to have a caption that adds a bit more. With a mindfully crafted description, Instagram users are in a better position to authentically connect with their followers. In supplying fans and/or potential clients with background to what it is they are posting, individuals, businesses and brands make others feel like a part of their story. This sense of connection helps to build a genuine trust between users, and therefore adds to the strength of a post.
Captions foster engagement.
There’s no question that a great Instagram post has the power to illicit outside response. However, when combined with a call to action, the possibilities for engagement are endless. Whether asking for opinions or inspiring others to share their stories, captions are an ideal way to instigate meaningful conversation. Through enhanced engagement the work of users can gain both visibility and interest.
Captions lead to sales.
A great photo of your work may garner interest, but an informative caption is what will ultimately generate its sale. As we mentioned earlier, context is everything. So it’s important to give followers an easy way to access product availability, pricing and purpose. Instagram users are inundated daily with hundreds of ads and promotions, as a result, brands must work twice as hard to secure their attention. After all, the last thing you want is to leave potential clients or shoppers with questions. So, utilizing attention grabbing language and instructive copy is key.