When it comes to creating copy, the landscape in which we operate continues to evolve every day. Through major advancements in both social media and search engine optimization, brands at every level are gaining the chance to experience success like never before. So whether you’re writing on behalf of a larger business or working to expand your personal brand, now is the time to hone in on what it means to write copy worth reading.
Seemingly small mistakes can make all the difference when it comes to leveraging your message most effectively. To better connect with your audience, and ultimately strengthen your brand, here are six copy mistakes to avoid making.
Whether scrolling through Instagram or browsing your favorite site, you’ve likely come across a meme mocking those easy to make grammar faux pas we’ve all been guilty of committing. And while those snarky posts may instigate a laugh or two, when it comes to business, they’re actually right on the money (pun intended).
Poor grammar is never a good look, especially if you are a professional hoping to elicit positive engagement. Proofreading your work, whether it be for a social media post or a long-form blog, will help to ensure that readers focus on the purpose of your copy, rather than the inaccuracy of it.
In a world that’s constantly inundated with new information, it can be challenging to keep your brand in the mix. So, if you want what you’re doing to be seen, you have to help people to see it. Remaining consistently present may sound like a no brainer, but maintaining visibility in the market can be easier said than done.
From Instagram to Facebook there are so many avenues that can connect you with an audience. Engaging authentically, rather than just posting to post, will ensure that you not only interact with the right people, but also build a unique voice followers can expect to find on a regular basis. To help with this process be sure to institute easy to remember guidelines for yourself. For example, try to roll out new copy a certain amount of times each week.
Not Connecting with Your Audience
While grammar and consistency are both essential aspects of branding, they are ultimately exercised with the greater goal of ensuring you connect with your audience. Failing to properly interface with the people reading what you have to say can result in misunderstanding and therefore, a loss of business. So, it is incredibly important that your copy speaks to readers in a way that truly resonates with them. The best way to do this is to simply be honest. Putting yourself in the shoes of someone else can help you to better understand their needs, and with understanding comes true communication.
This one may sound simple, but it’s true nonetheless. Relationships go hand in hand with connection. So, whether your copy is designed to sell a product or relay a personal experience, it needs to have a greater message. Your goal, first and foremost, should always be to speak to people, rather than at them. Industry jargon and shameless self promotion are surface level endeavors that people will eventually see through. So, don’t be afraid to go deep.
Not Communicating Clearly
Nothing turns a reader off more quickly than feeling confused. Business copy should be accessible, so simplify your language and speak directly to your reader. There’s no need for complicated words here!
Not Remembering SEO
Last but certainly not least is search engine optimization or SEO. Designed to help businesses and brands connect with consumers, SEO is the process of utilizing keywords to target specific audiences. As a result, it has become a popular way for gaining exposure. While maintaining your individual voice is essential to creating quality copy, it is wise to incorporate SEO into your branding initiatives. After all, who wouldn’t want to connect with more readers?