Tips for Managing Multiple Social Media Accounts

Having more than one social media account is becoming even more common these days. Whether you’re organizing multiple accounts for clients or even just switching between your own personal and business accounts, it can be hard to keep everything on track. Each platform has its own way of scheduling, but many tools such as Buffer make it easy to stay organized. These are some of our best tips for managing multiple accounts on all your favorite platforms:

Stay Organized
I am the first to admit that managing several accounts can be hard work. Staying organized is the easiest way to make sure you never fall behind on posts or forget about one of your accounts. This includes scheduling your content ahead of time, automating certain tasks and checking in on all of your profiles daily. It’s helpful to view all of your accounts in one place using software such as Sprout Social so you don’t have hundreds of tabs open at once. Knowledge of each platform is also crucial so you know how to schedule, analyze and post content for each – so get familiar!  

Plan Ahead, but Not Too Far
Scheduling your posts ahead of time is key to managing multiple accounts. Save huge amounts of time by batch scheduling all at once then post according to your schedule. I like to plan out one day every 2-3 weeks to gather content and write posts for my Instagram, Twitter, Facebook and blog. I’ve found this a sweet spot for scheduling since it gives you enough time in between, but still allows for adding in trends, important news or other events that may come up. Instagram is a little more tricky, but apps like Planoly allow you to plan out your grid, add captions and hashtags, and schedule posts so you all you have to do is simply copy and paste.

Use the Tools
There are many great tools and softwares out there specifically for managing multiple accounts. They vary from platform to platform, but I’ll share some of my favorites! When scheduling to Twitter, I love using Buffer. The interface is clean and simple, and allows you to connect multiple accounts so you can see everything in one place. It also lets you schedule your Facebook posts, however I like to use Facebook’s native scheduling tools instead. Tailwind makes Pinterest scheduling super easy while apps such as Planoly and UNUM are great for planning your Instagram feed.

Check-in Daily
Automation is great, but there’s still no replacement for real human connection. It’s called social media for a reason, and we are meant to be social on these platforms. This includes responding to your followers, engaging with your audience and doing so in a timely manner. Automated comments such as random emojis and phrases like “Love this!” can be spotted a mile away. I like to check in on all of my accounts at least twice per day to read through and respond to comments and messages – all organically.

When using the right tools and organization tactics, managing multiple accounts can be made easy. What are some of your favorite tools for managing your accounts?

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