Between algorithm changes, updates and saturated content, it can be harder than ever before to capture your audience’s attention on social media. Strategies are created using trial and error to find what works best for your own brand, whether that’s more video content or incorporating micro-influencers and chatbots. Social media is constantly growing and evolving, forcing us to stay on top of our game and grow with it. Here are some of the biggest social trends to try in 2018:
Video is King
With so many algorithm changes throughout social media, video is now one of the most well-performing types of content. Nearly 90% of all content shared by users on social media was video in 2017. However, video also presents its own challenges, such as capturing the viewer’s attention in just the first few seconds. It can be overwhelming at times, but programs such as iMovie can make video easier for beginners. Not super comfortable with editing just yet? Test the waters with Instagram and Facebook Live or an app like Periscope. Content creators, bloggers and brands alike can benefit from incorporating more video into their 2018 social strategy.
While influencer marketing has become a quite saturated space, micro-influencers are rising up as the preferred form of marketing. Brands are looking even harder at your engagement and noticing the low rates of most popular influencers. Not only do micro-influencers have a generally higher engagement rate, their followers are also more loyal with less fake bot accounts. If you’re a micro-influencer yourself, don’t be afraid to take those first steps and start working with brands. Whether you work for product trades or a fee, brands are always on the hunt for fresh content and new audiences. Found a brand you want to work with? Send a screenshot of your insights to show them your reach, engagement rate and follower demographics to show how your brand aligns with theirs.
Another consequence of the ever-changing algorithms is seeing quite a large drop in overall reach. If you’re noticing that your posts aren’t reaching as many people, boosting can be a great way to put your content in front of new eyes. Whether you’re boosting a specific post, video or your profile, you can use both Facebook or Instagram. In order to promote a post on Instagram, be sure you have a business profile to do this directly through the app. If you have a Facebook page set up for your photography, blog, etc. you can also boost specific posts through the site. An added bonus of boosting is the ability to target your ideal audience so you can be sure your content is seen by the right people.
We’ve all received the annoying, generic messages when you first visit a page – “Hi there, what are you shopping for today?” But chatbot technology has improved greatly in recent months, allowing you to communicate with potential customers without even being online. Whether you want to connect with customers, manage inquiries or help track orders, these chatbots add a personal touch to automation. Our attention spans are getting shorter and shorter, and these chatbots are a great way to answer their questions quickly and easily so you can earn their business. But don’t go overboard when setting up your chatbot – keep it simple and add a bit of personality.
Social media is an ever-changing space with its constant algorithms, updates and more. While some trends may be short-lived, they can also help change the course of social media. What are some of your favorite trends for 2018?