How 10 Female Photographers on The Hub Rebranded Carolee the Jewelry Company

Carolee is a classic brand in the fashion and jewelry market since 1972. In 2018, they partnered with The H Hub to produce incredible imagery from female photographers.

At H, we try to work with clients that we really believe in: quality products and thoughtful campaigns. Earlier this month, we worked with one of our favorite clients, Carolee, to promote their new relaunch.

The campaign highlighted to showcase empowering females living their boss lives in NYC. We hired 20 female creators (10 models and 10 photographers) to shoot across NYC to showcase their individual stories. The campaign is about how beautiful and elegant classic jewelry can make you feel while still being a boss.

Everyone feels different when putting on beautiful jewelry. How does it make you feel?

A huge part of the campaign was directed by our Head of Marketing, Shannon Bray, to highlight the diversity of women from different backgrounds, lifestyles, and ethnicities. Check out some of the photos from our campaign below.

Photo of Rahima Ahmed by Kohl Murdock

View this post on Instagram

A post shared by kohl@kohlmurdock.com (@kohlmurdock) on

Photo of Bas Tamiet by McKenzie Thompson

View this post on Instagram

A post shared by McKenzie Thompson | NYC (@mckenziemthompson) on

Photo of Hailey Borrero by Su Min Park

View this post on Instagram

A post shared by Su min Park (@_suminpark_) on

Photo of Paige Jimenez by Sofia Alvarez

View this post on Instagram

A post shared by Paige Jimenez (@paigejimenez) on

Photo of Naoumie Ekiko by Claire Santoro

View this post on Instagram

A post shared by Claire Santoro (@clairesantoro) on

Photo of Chavi St. Hill by Lena Shkoda

View this post on Instagram

A post shared by Chavi St. Hill (@chavisthill) on

Photo of Jamesetta Brisbane  by Alex Black

View this post on Instagram

A post shared by James (@thatdarkskingirl) on

Photo of Charlotte Mckee by Christina Emilie

View this post on Instagram

A post shared by Charlotte McKee (@charlottemckee) on

Get The H Hub Newsletter 👇

Brands

We use proprietary technology to generate lists of all the best creators on Instagram and other social media properties.

Get Instant Access