How to Refresh Your Social Media

Photo by Monica Henriquez

Spring has officially sprung here at H and that means it’s time for a little spring cleaning – and we don’t mean in your closet. Our social media platforms go through a lot of transitions, algorithms, and trends through the year so it makes sense that they’d need a little dusting every now and then. This is the perfect time to do a deep dive into your favorite platforms and optimize them for maximum awesomeness. Here are some of our favorite ways to refresh your social media channels this spring:

Set New Goals

Before you can even begin to start updating your profiles, you are going to need to set new goals for what you want your social media to accomplish for you. Do you want to drive sales for your Lightroom presets? Are you trying to build brand awareness and engagement? Each platform may also have a different purpose so be sure to go through individually to determine each one’s own goals. For example, you may use Facebook to push sales while using Instagram to build your brand or business. It can also help to look at your current goals and ask yourself: is my social media working with me or against me? Your channels should be helping your business – if they aren’t, it’s a clear sign it’s time to regroup and brainstorm some new ideas.

Find What Works

Did you have a certain photo or blog post go viral this past year? Or maybe one of your images performed better than the rest? Take a moment to go through your past content, even 6 months back will do, and jot down all of the things that both performed well and fell flat. Once you have a list, you can quickly run down and brainstorm why some pieces may have done better than others. For example, one photo may have used certain hashtags that led to a big feature or a blog post was shared by a large influencer which brought traffic to your blog. Once you know what works, you can use that to recreate even greater content in your future strategy.

Photo by Monica Henriquez

Update Your Graphics

Sometimes change can be scary, but we all need a new profile picture every so often! Go through your current social media sites and update your graphics. These can include profile photos, YouTube headers, Facebook images and more. You may even find a few images that have out-of-date sizing or an old logo that needs to be replaced. We recommend also double checking your bios and other information while doing this so you can edit any URLs that need changing or add new skills to your profiles such as LinkedIn.

Scope Your Competition

While we definitely aren’t suggesting you steal anything from your competitors, it’s always helpful to see what their strategy looks like too. Did they recently run a giveaway that performed super well? Are they working with different influencers that are bringing them more followers? We recommend writing down a list of the top competitors in your niche or industry. Then write down all of the things you like (and what you don’t like) about their brands or businesses. Maybe you love one of their website layouts and want to incorporate part of that design into your own. Use all of your research to build an even better brand for yourself that stands out from the rest.

Photo by Monica Henriquez

Create a Plan of Attack

While you don’t need to plan out an entire month or year’s worth of content, spring cleaning is the perfect time to refresh your mood board, branding colors and more. By now you’ll also have a list of content that’s performed well for you in the past. Consider repurposing that content and reposting to see if you get the same, or better, results. We recommend also downloading a list of holidays throughout the year so you can incorporate those into your postings. Many of these will be trending such as “National Ice Cream Day” or “World Chocolate Day” so you can jump on that engagement and put your content in front of new eyes.

Do you feel ready to refresh your social media? What are some of your favorite ways to update your sites?


We’re a global creative agency with a diverse roster of influential talent. Join us today.

Apply To Join


We use proprietary technology to generate modeling packages perfectly tailored to you.

Book A Shoot

Smoke Bomb Photography: Yay or Nay?

Smoke bomb photography adds a whimsical and mysterious element to any photo, and it can work to cover distracting or unsightly backgrounds. If you’re shooting a couple, a portrait or even a landscape, using smoke bombs adds an interesting point for the eye to follow. People are fascinated by fire and smoke. Think of the […]

Ring the Bell! Photography Gift Guide For The Holiday Season

When it comes to buying the photographer in your life the perfect present, especially during this festive time of year, it can be quite a daunting task. The season is the perfect time to capture and showcase themed markets, lights, events and architecture with holiday cheer-and-bell photography, so your special someone will feel even more […]

How To Fuel Passion In Your Environment

“There’s never going to be the perfect time to do something. The perfect time to do something is immediately, when you feel like you should do it.” – Director David Wept Fear of the unknown is a common human behavior — one that definitely doesn’t serve us but nevertheless common. Whether that email you’ve been […]

How To Capture Your Vision With Photography

Like all art, photography, at times, can be frustrating. One of the most trying aspects of being a photographer is finding a clear artistic vision. Sometimes you may think you have a vision or a strong concept for your photographs and not still not be able to capture the idea. You can see the image in your head, […]

The Gear You Must Have Before Getting Your Own Photography Studio

It’s a big day, the one where a photographer finally makes the decision to open up their very own photography studio. As soon as the lease (or property sale) is signed, there’s important purchases to be made, like new studio equipment and gear material. Instead of purchasing rental equipment or loading up your car with […]

Everything You Need to Know About Boudoir Photography

Boudoir photography defies genre. It is a style of photography that incorporates elements of portraiture, glamour, high fashion and fine art photography. Boudoir comes from the french word bouder meaning: to sulk. Historically, sulking was seen as something one would do privately, and the term bouder came to encapsulate a room where one would go to […]

5 Photography Stores That Everyone Should Check Out

With the large selection of camera stores, choosing the best place to purchase your photography gear can be a difficult decision. When determining where to find the latest equipment and accessories you should base your selection off location, availability of stock and price. At one point, buying your camera equipment could only be done in […]

How To Become A Makeup Artist

I remember the first time I watched my mom do her makeup years ago. I was fascinated by the transformation of how something so subtle could make such a big difference. From that moment on makeup was always a part of my life, but I never took it as seriously as my sister or my […]

Female Photographers’ Tips on Navigating the Industry

“I think one of the struggles that women face in our industry is often being overlooked or not taken seriously. I’ve experienced it a lot.”- Kassidy Renee Women. Many incredible adjectives come to mind when we hear this word. Thanks to many successful women and men before us, the creative industry has become a better […]

The Importance of Quality vs. Quantity

Since the beginning of time (You know, the first time humans started creating), there’s been the ethical debate of quality vs. quantity. The question applies to most aspects of our life, like processed food or healthy salad? Fast fashion or organic cotton? Explore feed or normal feed? It also applies to our creative projects and […]