Content marketing conferences: they’re a great way to get more in sync with your colleagues, meet an extensive network of interesting people, and learn new skills. Plus, you’ll head home feeling motivated…
If you’ve set out to create authentic content for your brand, a lifestyle photoshoot is an excellent opportunity to create gorgeous material that will last for years to come. Even if you’re…
You’ve decided to invest in professional photography, and your first photoshoot is right around the corner. You’re very excited, but you still have a few questions. The one big thing you’re wondering…
A consistent brand identity: it’s what every company wants but many struggle to create. Today, brands are called upon to appear on more platforms, to pursue more marking tactics, and to serve…
If you’ve ever sold anything online, you know precisely how important Amazon product photography can be. They say a picture is worth a thousand words, and this is especially true in an…
It is both a blessing and a curse that technology is rapidly advancing right before our eyes. We have access to the latest gadgets and gizmos and our smartphones are, evidently, really smart.…
It’s one thing to be a creative director and a photographer, but it’s another to be a model and a set designer and conducting an entire photoshoot alone. We’re talking about doing…
Are influencers losing their influence? We dig into the influencer marketing world and discuss the current shifts on social media. Are Influencers Losing Their Influencer? We Think So. The definition of “influencer”…
As a photographer, you want your work to stand out from the rest. For Obidi Nzeribe, also known as Obi, he does what he needs to do to make his work something…
You see what’s on Instagram, right? All the influencers who post photos wearing or using different brands’ products and tagging #ad or #sponsored? That’s fashion marketing. What is that? Why does it…