It’s an age-old question: what’s the difference branding vs. marketing? In a world where most people use the two terms interchangeably, it’s easy to see where the confusion comes from. Despite any…

Music videos: they used to air 24/7 on MTV, but what space do music videos inhabit today? Right now, the music industry is booming. Today, there are some exciting new music video…

Content marketing conferences: they’re a great way to get more in sync with your colleagues, meet an extensive network of interesting people, and learn new skills. Plus, you’ll head home feeling motivated…

If you’ve set out to create authentic content for your brand, a lifestyle photoshoot is an excellent opportunity to create gorgeous material that will last for years to come. Even if you’re…

You’ve decided to invest in professional photography, and your first photoshoot is right around the corner. You’re very excited, but you still have a few questions. The one big thing you’re wondering…

A consistent brand identity: it’s what every company wants but many struggle to create. Today, brands are called upon to appear on more platforms, to pursue more marking tactics, and to serve…

Today, audiences expect quality from branded marketing. They also expect variety. As it stands now, a billboard and an advertisement in the newspaper aren’t enough to make an impact on would-be buyers.…

Your brand’s visual identity is a critical tool. According to 2019 research by Quick Sprout, users will leave a website if they have had a bad experience with how it looks. Instead,…

Visual marketing: it’s become a massive consideration for brands of all shapes and sizes, and for a good reason – visual marketing is about much more than a witty meme or shareable…