How To Market Yourself As A Family Photographer

In order to be successful in the family photography industry, you need to be dedicated to understanding how to run a business. In the realm of portraiture, specifically family photography, you will…

10 Things You Should Know About Marketing

With the emergence and rise of social media, marketing has become increasingly important. You don’t have to be a huge advertising firm or growing company to utilize marketing. Personal marketing across your…

How to Build Your Brand to Land Instagram Sponsorships

In the age of influencer marketing, creatives are building a world where social media dictates our decision making and purchase behaviors. As many companies are shifting gears from traditional forms of advertising…

How To Find A Photography Studio Rental

When creatively producing and coordinating a photography project, you may find yourself in need of a photography studio rental. Using a studio versus an on-location setting gives you several advantages such as…

The Pros and Cons To Having A Photography Agent

As your photography career begins to grow, you may be considering seeking professional representation through an agency. While having a photography agent can be a beneficial way to grow your creative career,…

My Advice To New Creative Directors

Congratulations, you’ve been promoted to Creative Director! New job with a brand new title!  Get ready for a lifetime of free swag from Production Houses and non-stop boondoggles to exotic locales on…

A Guideline to Calculating Influencer Rates

With the explosion of influencer marketing in recent years and a more saturated space, it can be hard to know your worth. Follower count is slowly becoming less important while engagement reigns…