Since the beginning of time (You know, the first time humans started creating), there’s been the ethical debate of quality vs. quantity. The question applies to most aspects of our life, like processed food or healthy salad? Fast fashion or organic cotton? Explore feed or normal feed? It also applies to our creative projects and how we tackle media. Do we try to hop on trends before they die and post enough to befriend the algorithm, or do we sit back, relax and create at our own artistic pace?

Annie Bercy is a well-respected video director, editor and media mastermind. Bercy takes us under her wing explaining the importance of personal authenticity in a personal interview in our NYC studio. Check it out here in our new video series focusing on industry issues!