It’s no secret that millennials are disrupting the consumer marketplace. A generation that goes against the grain, they are a group of individuals that insist on supporting brands with authenticity and transparency. Taking note of this – new companies are entering the scene, paying attention to this audience and making a name for themselves within the millennial brand world.
But, before we can even start talking about these brands that are revolutionizing our modern day consumer behaviors – we have to address the elephant in the room.
The world millennial is often presented with mixed connotations. In fact, we often hear an abundance of noise related to how millennials behave, their expectations and the way they perceive the world.
But, being a millennial and establishing yourself as a brand that markets to millennials is anything but negative.
By understanding what people want today and providing them with a product or service that ignites their interest, attention and appeals to their ethics – millennial brands are lightyears ahead when it comes to building a successful brand and developing a loyal clientele.
So, let’s put notions aside and celebrate the ideals of our millennial generation. The millennial brands present in today’s marketplace should be recognized for their ability to understand their consumers’ wants all while promoting a positive, impactful mission that is changing our world.
Let’s talk about 10 fresh, positive and innovative millennial brands on a mission for change.
10 Millennial Brands You Should Be Supporting
The first millennial brand with a positive mission is Hers.
Hers is a company focused on promoting health to women.
“To us, a healthy woman is confident in her own skin, flaws and all.”
Through a virtual health experience, they offer sex, skin and hair solutions to women with a motto of: Healthcare is the new self-care.
With their platform, you:
- Create a profile of your medical history and symptoms
- Speak with a physician about your treatments
- Receive your treatment, shipped to your door
Plus, you can shop all of their products online such as their:
- Anti-aging formula
- Acne treatment
- Birth control
- Shampoo and more..
Their positive message about women’s health, makes it a brand that you should start supporting – take a look at their site here.
The second millennial brand with a positive mission is Lola.
Lola is another brand dedicated to women, providing them with self care, period and health products delivered right to their door.
They create simple products with no toxins, dyes or synthetic fibers and are made with complete transparency – No BS, just trusted products and candid information.
Lola is changing the way we view women’s health and care, check out their products and subscription services here.
The third millennial brand with a positive mission is Recess.
Recess is a sparkling water brand that develops products infused with hemp extract and adaptogens for balance and clarity to help you feel calm, cool and collected.
By creating a beverage with true ingredients and full transparency, Recess is changing the way we drink.
With flavors such as blackberry chai, peach ginger and pomegranate hibiscus – why wouldn’t you want to try Recess?
Take a sip of Recess today by checking out their brand, here.
The fourth millennial brand with a positive mission is Ritual.
Ritual is a vitamin company for women – driven to create a product that is simple, effective and backed by real science.
“We challenged some of the top scientists to dream up the perfect daily vitamin for women.”
Their vitamins are made with true and proven nutrients guaranteed to promote your well-being and health.
If you’ve been skipping your daily dose of health, you need to check out Ritual. Take a look at their brand, here.
The fifth millennial brand with a positive mission is Maude.
Maude is a company that is promoting simple and safe sex. A topic that is often viewed as taboo, Maude, is bringing our sexual health and personal care to the forefront of the conversation.
They create products such as condoms, lubricants and oils that are made with simplicity and a focus on quality.
So, if you’re looking for a brand that understands the modern day approach to sexuality, you need Maude. Check out their essentials, here.
The sixth millennial brand with a positive mission is Prose.
Prose is a hair care company that strives to create custom products as unique as you.
They offer products that are made cruelty-free with no sulfates, parabens or mineral oils. Plus, they are plant friendly.
Prose is all about designing for people, not for their hair types.
“Creating made-to-order formulas generates optimal freshness as no product ever sits on a shelf waiting to be bought.”
They are determined to promote a waste-free approach that redefines the beauty industry.
For hair products that are made for you, check out Prose, here.
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The seventh millennial brand with a positive mission is The Nue Co.
Nue is a supplement company designed to work with your body, not against it.
They offer products that are tailored around your gut health, immunity and skin. Plus, their formulas offer results that you can feel.
“We pair natural and organic ingredients with proven science – so you get results, without any harmful side effects.”
If you’re looking for a brand that understands how to better and improve our health, you need to check out the Nue Co here.
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“Meditation has quite simply transformed my nervous system. Practicing on a daily basis for at least 10 minutes helps to center me before my day starts. I also love to spray The Nue Co’s Magnesium Ease on my neck before starting. I hold most of my tension in my neck muscles when I’m stressed so the addition of arnica and magnesium chloride is the perfect combination.” -- Dr. Tiffany Lester, our Medical Advisor here at The Nue Co.
The eighth millennial brand with a positive mission is Care/of.
Care/of is a company that offers the right vitamins, protein and more, personalized just for you.
They produce vitamin packs, powders and quick sticks for a splash of on-the-go nutrients.
Plus, with their app you can track your supplements, learn about how they work and get new recommendations based on your health changes.
And, all of their products include the most effective, bioavailable and sustainable ingredients possible. Now, that’s a health movement we can support.
Take a look at Care/Of here.
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The ninth millennial brand with a positive mission is Blueland.
Blueland is a cleaning company on a mission to eliminate single use plastic. Their products are effective, non-toxic and cost only $2 for refills.
“At Blueland, cleaning up our planet starts with cleaning our homes.”
All you need to do is purchase their clean up kit that includes:
- Three forever bottles
- Three tablets for multi-surface, glass and mirror
Then, you keep the bottles forever and order refills whenever needed. No more single use plastic containers, ever.
To support and see how Blueland is changing the way we clean, for a better world – check them out here.
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The tenth millennial brand with a positive mission is by Humankind.
By Humankind produces great personal care products that don’t come at Earth’s expense. They contain clean, easy to understand ingredients and no harmful chemicals.
Their products include deodorant, mouthwash and shampoo.
Plus, they we refill you order, so that you can save our planet from single use plastic waste.
To see how by Humankind is making the world clean again, check them out here.
So, as you can see, these millennial brands are driven by authenticity, transparency and quality. Not only do they know what their consumers want, but they are focused on creating products that are ethical and make our world a better place.
Do you have any millennial focused brands that you currently love & support? What mission are they promoting to our society?
Share with us on social at @h_collective !