What elements are key in a creator’s website? Let’s talk about the essentials for marketing your work.
Whether you’re a photographer, model, videographer or other creative, having a website these days is key to online visibility. It allows you to showcase your work, promote your services and lets potential clients book you directly through your site.
The key components can vary from industry to industry, but these are our top 5 must-haves for a website:
5 Elements of a Creator’s Website
No matter what your profession, an about page is a great way to connect with people. You can give as much or as little information as you’d like, but it’s usually best to keep this short and concise.
Make sure to provide enough information to give people a feel for who you are and a little background. I personally like to include a photo as well to further that human connection.
Contact information goes hand-in-hand with your about page. How can someone book you or see your services without an email available?
Many people choose to have a separate page for their contact information, but it’s also okay to put your info on your about page. Be sure to include the essentials like your email and/or phone number. You could also make it even more simple by including a contact form that is synced up to your email to manage inquiries.
Services can vary from person to person which is why it’s always good to include a list of services on your website. These can range from photo shoots, modeling, video work, drone videos and more.
You can keep this simple by just listing them out or provide more information with samples of each service. It’s also a great way to cut down on website tabs by combining this with your portfolio.
A portfolio is possibly the most important part of your website. It gives you the chance to showcase your work, whether that’s in the form of photoshoot images or video edits.
There’s a variety of ways you can organize your portfolio: into categories such as portraits, landscapes, surf shots, etc. You can separate them by photo and video work or even by photoshoot theme. When choosing images to include, be sure all of your work is uploaded in high resolution and shows off a variety of your styles.
This is a popular topic of debate as some people choose not to display their rates on their website while others like to show people their starting prices. There are many ways to go about this, such as putting available packages on your site or simply letting people send you an email to inquire about your rates.
I personally like to include prices on my website so people can have an idea of what they’ll spend and if they can fit it into their budget.
Another option is to put packages with a starting price such as “Book a Photoshoot – Starting at $150”. This gives you the flexibility to add on time and other options that clients could want.
What are some of your favorite must-haves on a website? Share with us on social at @h_collective