There are tons of agencies, marketing platforms, and UGC tools out there. It’s confusing and noisy. So…what makes “The Hub” different?
First, we are a three-person team. All ex-creators ourselves. We are small, nimble, and dedicated. Shannon and James run the show – when you receive emails from them at 2AM, it’s really them. Oh, and we answer texts too – try it: James is 609.610.0749 and Shannon is 618.917.3100.
We exist to help the 24-year-old photographer with immense talent that doesn’t quite know it yet. They work as a barista and dream of something more – of doing what they love.
In the United States, there are over 800,000 direct-to-consumer brands who desperately need a photographer. In fact, in 2020, the average consumer looks at 11.4 images before making a purchase decision – leaving every brand on the planet scrambling to create fresh content better, faster, and cheaper than ever before
Our mission is to connect the up-and-coming photographer to the brand who needs content. To unearth top emerging talent and match them with scrappy DTC (direct to consumer) companies at unmatched prices. In fact, on average, we create content in 1/5th the time for 1/9th the price of traditional agencies and production houses.
We have a fierce commitment to quality. We accept less than 20% of creators and unapologetically kick off brands who post below-market-rate jobs. Our goal is to cultivate an ecosystem brimming with the best content on the internet while putting money in the pockets of the most talented photographers and videographers in the country.
In the same breath, though, we also have a fierce commitment to inclusion. We started this platform for the voiceless creator. Voiceless because she lives in a small town outside of Cincinnati. Or because she’s a woman in a male-dominated industry. Or because she’s a BIPOC creator who faces systemic racism. No matter the reason, talent should speak loudest. Our platform has formal systems (algorithms) in place to pull the best talent to the top irrespective of any other factor (location, age, gender, sexual orientation, experience level, race, etc.). We do this by rating our creators daily with a panel of 15 diverse creators across the country. The scores average and evolve as our creators do, and the best talent is shown highest on any search.
Our platform works very simply – brands (or individuals for that matter) can post a job seeking images or videos. Our photographers & videographers will bid on the job. The brand can pick which creator they think is the best fit and sign a contract. Then assets (images & videos) get delivered. Once approved, the creator gets paid. Everything happens on our platform. And everything is ridiculously easy.
So far, we have facilitated thousands of shoots and generated hundreds of thousands of dollars for our most talented photographers. By 2022, we aim to bring $1MM worth of work to the strongest 10,000 creators in our community.
We want to go a step further, though. Because of our creator focus, we plan to spend our time and energy building the best possible infrastructure for our photographers. In addition to events and community (which will resume after COVID), we plan to offer portable health benefits (for freelancers) and tax help too. Everything a young photographer needs to make a healthy, sustainable living doing what they love.