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For every product, there is an image to be created. In product photography, these visuals are to showcase and promote the brand’s offerings. Product photography is a direct form of commercial work and is perfect for photographers with a strong advertorial focus.
Product photography often has a set look and feel. The images are sharp and clean. They highlight the product’s packaging, capabilities and features. This form of photography is in every industry from fashion to food. So, it is one that requires a deep understanding of consumer behavior.
In fact, product photography hinges on quality art direction. A skilled product photographer will understand how to utilize aspects such as color, design and display to create an image. Creative photographers in the product genre include the likes of Timothy Hogan, Nori Inoguchi and Jonathan Knowles. Each of these photographers bring a new idea, look and vision to the concept of product photography.
Additionally, product photography can combine the methods of graphic design and illustration to its imagery. We often see photographers in product take on a variety of roles. They create images, design the campaign and execute the idea. Creatives in this line of work must have a multi-level understanding of art and design. So, photographers who understands each of these facets will excel in the field.
In fact, on the H Hub Marketplace, our product photographers are masters of still life images. They photograph products for advertising, commercial and brand work. They have a deep understanding of how to capture a product in order to convey its purpose to the consumers. In all, our product photographers are artistic marketers. They bring their unique perspective to their photographs and understand what it takes to effectively grab an audience’s attention. They are knowledgable, experienced and capable of taking a product and turning it into a full fledged captivating visual campaign.