Video Production Costs are Coming Down: Here’s Why

When it’s time to start considering video production, the first question many people ask is, “how much will it cost?” Especially for small companies with limited budgets, the assumption is typically that…

event video production

Getting Started: Event Video Production

If your company is throwing a big event, it’s time to start thinking about how you’ll promote it. Specifically, it’s time to start thinking about the role video will play in the…

How to Prepare for a Photoshoot

How to Prepare for a Photoshoot

You’ve decided to invest in professional photography, and your first photoshoot is right around the corner. You’re very excited, but you still have a few questions. The one big thing you’re wondering…

Visual Branding Basics

They say a picture is worth a thousand words, but do you know how true that really is? Did you know, for example, that the human brain processes visual information 60,000 times…

brand consistency

The Importance of Brand Consistency & Identity

A consistent brand identity: it’s what every company wants but many struggle to create. Today, brands are called upon to appear on more platforms, to pursue more marking tactics, and to serve…

4 Tips For Taking Better Landscape Images

If you’re just getting started in photography, you should know taking a landscape image isn’t as easy as it seems. Not only do you have to have the knowledge of fundamental photography…