New Kind of Portable Protein

The New Primal wanted to create a new kind of jerky and to show that this snack can be healthy and portable. We teamed up and hired 6 photographers to show off this organic jerky as the perfect on-the-go and active lifestyle snack. With results of over 80 images, we captured people skateboarding, surfing, doing yoga, and hiking, all while enjoying this new kind of jerky.