
SAXX
Staying Fit
What Went Down
We teamed up with SAXX, a company creating comfortable active style underwear, to show how their product fuels men in their everyday lives. With the 5 photographers we hired and the 5 shoots planned, we resulted in over 60 images showing men in SAXX underwear in real life situations – running, playing soccer, skating, and just hanging out.
Results
5
Shoots
60+
Images







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