Purpose

#NewAmericanRoadTrip

What Went Down

The Hub worked with Purpose.com to create content in all 50 states to raise awareness about global warming. We had 2 weeks lead time and ended with 70 creators shooting content, posting (to over 5.4MM followers) across all 50 states.

Results

70

Creators

50

States

1.6MM

Impressions

The Hub was given two weeks lead time and a brief to help us raise awareness about climate change solutions in connection to the New American Roadtrip. In this time they sourced 70 creators covering all 50 states. The stories they told were meaningful and authentic and the resulting images were stunning and diverse. This helped us reach close to two million people across the country.

Joao Talocchi, Co-Managing Director @ Purpose

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