What Went Down
The Hub worked with Purpose to create content in all 50 states to raise awareness about their Great American Roadtrip. We organized 70 shoots in less than two weeks covering the entire country, resulting in 1.6mm impressions across Instagram.
The Hub was given two weeks lead time and a brief to help us raise awareness about climate change solutions in connection to the New American Roadtrip. In this time they sourced 70 creators covering all 50 states. The stories they told were meaningful and authentic and the resulting images were stunning and diverse. This helped us reach close to two million people across the country.Joao Talocchi, Co-Managing Director @ Purpose
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