Purpose

#NewAmericanRoadTrip

What Went Down

To raise awareness about global warming, Purpose.com worked with The Hub to shoot content in all 50 states, at the same time. With only 2 weeks lead time, 70 creators were selected to shoot content across all 50 states. The work was then shared with millions of people across the country via a massive social and influencer campaign.

Results

70

Creators

50

States

1.6MM

Impressions

The Hub was given two weeks lead time and a brief to help us raise awareness about climate change solutions in connection to the New American Roadtrip. In this time they sourced 70 creators covering all 50 states. The stories they told were meaningful and authentic and the resulting images were stunning and diverse. This helped us reach close to two million people across the country.
Joao Talocchi, Co-Managing Director @ Purpose