Proper No. Twelve Irish Whiskey

A Proper Whiskey Taste

What Went Down

Proper 12 Whiskey is the fastest growing whiskey brand in the world. It’s Conor McGregor’s whiskey and it’s white-hot. We were honored when they asked us to throw parties with their product and shoot authentic moments (mostly shot on film). We also created product shoots and product video shoots to bring the brand to life in its early days.

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