Proper No. Twelve Irish Whiskey
What Went Down
We recently teamed up with Proper No. Twelve Irish Whiskey, a brand founded by Conor McGregor, who wanted to represent his passion for Ireland and for whiskey. The blend is simple: Irish grain, single malt Irish whiskey, and hints of vanilla, honey, and toasted wood. Over the span of 2 months, the creators we hired (of legal drinking age), conducted over 7 photoshoots with the Proper Twelve Irish Whiskey bottles, resulting in 50 images portraying it as it is: the perfect blend of Ireland and Whiskey in just one bottle.
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