Playa Viva

Coastal Dreaming

What Went Down

Over the course of three group trips to Playa Viva, a luxury regenerative resort located in Juluchuca, Mexico, 40 Hub creators have shot hundreds of images, helping generate over 20 million impressions on Instagram. Playa Viva’s Instagram following quickly doubled, and the team immediately introduced The Hub to their parent company, Regenerative Resorts, to deliver work across other hotels in their portfolio.

Results

500

Images

40

Creators

20MM

Impressions

Creators from The Hub have come to Playa Viva three times now. Over 20 people with different styles and talents. Across these trips the Hub provided us with hundreds of images and videos which we use across our socials and in our email marketing. They generated millions of impressions through posts helping to grow our Instagram faster and generate more sales through social.
David Leventhal, Founder @ Playa Viva