What Went Down
We teamed up with Mafia Bags to show people how you could be carrying around a piece of the ocean with their products. Mafia Bags wanted an easier way for people to carry their wetsuits to and from the beach, and so, by using old sails and landfill, they created their sustainable bags. We hired 5 photographers and managed to get over 100 images, capturing the bags through product shots and lifestyle shots on the beach, on a hike, and even in the city.
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