What Went Down
Kettle Chips is another holding of Campbell’s soup. We have shot for Goldfish, Milano, and Kettle to show our value and convince Pepperidge Farm / Campbells to ditch their slow-moving agency for something more nibble. We were able to shoot for Kettle, Milano, and Goldfish for the price of ONE of those brands as priced by their current agency. We were also able to do it in 2 weeks, not 2 months.
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