Environmental Defense Fund
The Environmental Defense Fund is the single most important non-profit combating climate change. They have 1.5MM active members across the country. The EDF hired The Hub to help spread awareness amongst a younger demographic (their median donor age was 57 years old prior to our campaign).
The Hub worked with EDF to source 20 photographers across the country to perform 20 shoots in natural environments. The resulting posts reached over 2MM people, encouraged others to post (resulting in 100 incremental participants), and raising a substantial amount of funds for EDF in the form of donations.
Creators in 20 Cities
Impressions on IG
ROI from Donations