Environmental Defense Fund

Saving Natural Beauty

What Went Down

Environmental Defense Fund, the single most important non-profit combating climate change, worked with The Hub to spread awareness amongst a younger demographic by sourcing 20 photographers across the country to perform 20 shoots in natural environments. The resulting posts reached over 2MM people, encouraged others to post (resulting in 100 incremental participants), and raised a substantial amount of funds for EDF in the form of donations.

Results

20

Creators

20

Cities

1.3MM

Impressions

We worked with the Hub to create broader awareness and appeal to a younger audience and to increase donations from people under 35. On a collapsed timeline, The Hub conducted over 20 shoots all across the country resulting in absolutely stunning images. More, the posts they made about the environment helped us raise money from over 150 new, young donors.

Andrew Reed, Head of Marketing @ EDF

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