allbirds

Early in their meteoric rise, Allbirds came to us wanting to spike their social following and to build their bank of high-quality images to use cross-channel. We briefed in two groups of creators to take two different trips – six to New York City and six to Chicago. The resulting 12 posts reached 1MM people and got 97,000 combined likes (9.7% engagement) which is nearly double industry standards

1mm

Impressions on IG

9.7%

Engagement

40

Fully Licensed Images