Comfort Is Style

Early in their meteoric rise, Allbirds came to The Hub wanting to spike their social following and build a bank of high-quality images to use cross-channel. Across 10 shoots in 5 different cities, 14 Hub creators delivered eye-catching and engaging work. The shoots resulted in over 50 images, with the subsequent posts reaching 1MM people and delivering 9.7% engagement (nearly double industry standard at that time.)