The Art of Instagram

Instagram currently has more than 500 million users, so it is not surprising it is one of the most targeted social media options for marketing. Not only can you expand the reach of your brand, build your brand’s reputation, and increase traffic, but you can begin to build up your own social media following. Instagram allows you to interact with your customers and discover their likes and dislikes, so you can optimize your marketing and your brand and mold it into something your customers will love.

Creating an influence on Instagram is an art, not a science. There is no standard formula or template that will guarantee success – you have to make adjustments and do some research to find the optimal strategy that will allow your brand to explode onto the social media scene.

Focus on Your Target Audience

If you haven’t already done so, you’ll want to determine who your target audience is, and then figure out how to reach them. Some tips to consider:

  • Detail demographics and consumer demands to narrow down your audience.
  • Find businesses similar to your own and investigate their target audience and the audience behavior. Look at the posts and followers they have, and identify what works and doesn’t work based on the preferences of the audience.
  • Create and run surveys to narrow down your audience and determine what their likes and dislikes are.  This is a great way to gather data, so you can conform your brand to your target audience.


Adjust your Content and Develop your Brand

Once you have defined your target audience, adjust your content to appeal to the likes and dislikes you’ve discovered in your research. The content should be engaging and valuable to your consumer base. Keep in mind that the content should be relevant to your brand. A strong logo, business culture, personality, and Instagram content should be used as part of your strategy to become a leader in your industry.

Engaging and valuable content will result in an audience who trusts you and values your brand. The goal is to keep your audience coming back for more, and to spread the word about your brand so you can continue to expand your clientele. Daily posts and photos are essential to maintain a constant presence on Instagram.


Don’t be Afraid to Let Loose

This isn’t a stuffy boardroom or a professional website – it’s Instagram. Have a little (or a lot of) fun. Most Instagram users aren’t looking for formal training and education, they’re looking for entertainment and amusement. Of course, you need to reflect your brand, so find the best reflection of that and incorporate it into your posts. Humorous, inspiring, or thought-provoking images and posts provoke a reaction from your audience, and that is what you want.

Don’t be afraid to experiment with the video feature on Instagram. These are eye-catching, and you only have to fill a quick 15 second window, so the options for marketing your brand are limitless. You may want to play around with this feature to figure out the best way it can be used to reach your target audience. Remember, there is no specific formula for developing a huge Instagram following. It is up to you to construct the marketing strategy that will attract those consumers in your target audience.

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